Move over, cat videos: More than a third of all YouTube view time can be attributed to videos that are 20 minutes or longer.
Netflix continues to be by far the biggest source for residential internet traffic in North America, and the company is starting to have an impact on Europe’s ISPs as well.
Tim Armstrong, CEO of AOL (pictured, right), and Susan Lyne, the former ABC Entertainment president who was appointed CEO of AOL’s Brand Group in late February (pictured, left), are out to change that — lured no doubt by lucrative forecasts for online video advertising
AOL is a small but growing entity in the video space, bringing in around $100 million in video revenue last year, according to Armstrong. (YouTube, by comparison, is estimated to have generated $4 billion that year.) Read more…
More creators can now take advantage of YouTube’s paid subscriptions. As of Tuesday, free channels that have over 10,000 subscribers and meet some other criteria can start charging monthly fees for their videos.
The above video features the only notable thing that will happen with the Toronto Raptors NBA franchise this season. In it, you’ll see their mascot tear his achilles doing a backflip. This injury means The Raptor will be gone for the season.
(P.S. It took me a good ten minutes of searching online to find, and then confirm, that the name of the Toronto Raptors mascot is “The Raptor” and not anything even remotely clever like, “The Dinosaur”, “Giant Red Lizard Thing”, and “Stevie”. I guess in reality the joke’s on me.)
The above video is also funny, at least to me. And if it’s not funny to you, I promise that this video is still more amusing than that guy trolling college students at Drexel University’s TEDx event. And here’s the important part, and the reason you’re reading this post in the first place: 58% of online adults, according to the people at the PEW Internet & American Life Project, view online comedy videos. 72% of the roughly 274 million American Internet users also watch, or download, online video using services like YouTube.
We know, thanks to books like Contagious from Dr. Jonah Berger, that funny content provokes a strong emotional reaction in people, which means they are more likely to share the video than they would something else. (This is also true with “How To” videos, which also are quite popular according to PEW.) And we also know that the human brain’s default setting, especially when it’s busy doing things like surfing the Internet, is to believe everything that it’s told, which is why if you tell people to “Share this” or “Please retweet” they’re more likely to do so.
So if you want to get people’s attention, these numbers are further proof you’re going to want to lead with something funny. Like video of a sports mascot getting horribly injured. You just might like the results.
Update: It looks like someone took down the original video, so check out the video below to enjoy another spectacular failure on the part of The Raptor. This one involving rollerblades.
New Career Opportunities Daily: The best jobs in media.
A New York Times survey of over 4,000 online video viewers found that 34 percent of millennials (ages 18 to 34) say they watch “mostly online video/no broadcast TV,” compared to 20 percent of Gen X’ers (35- to 49-year-olds) and 10 percent of boomers (50+). Poynter […]
Mediacom, a U.S. cable company, has turned to Qwilt, a three-year-old startup to solve its over-the-top video woes. Qwilt thinks it can cut costs and solve the business problems of delivering online video.
Sony today announced a new US-only 4K video download service, Video Unlimited 4K. Sony also introduced two new 4K television models. It is all part of the company’s big bet on 4K technology as a way to stage a big comeback.
Press+ launched a new tool to let publishers monetize video: After viewers watch a couple minutes, they’re prompted to pay up.
Camp Takota stars three major YouTubers and uses Chill‘s new marketing system to build a community around the film before its release, letting fans watch the creation process from start to finish. The film will stream on Chill, where fans can also order merchandise and download digital extras, and creators get to track analytics and have direct contact with fans.
This Chill production, announced early August, has gained more traction — essential to this distribution model — than an episodic crowdfunded series that failed to raise enough money in June. But can this process inspire fans to sign up early, interact online to drive buzz and pay for online video content? Read more…
Vine, which was acquired by Twitter almost a year ago, has hit 40 million users. The company announced this milestone via a tweet earlier today. I was initially skeptic when Vine launched in January this year, but the app (which allows you to make six second videos) has […]