KoldCast TV wanted to be “the other TV network,” producing serialized original content and distributing it online. In the end, the numbers simply didn’t add up.
Hulu Japan is being acquired by the local broadcast giant Nippon TV. The acquistion effectively puts an end to Hulu’s international ambitions.
Orange, which has the largest stake in French online video portal Dailymotion, is reportedly in talks with Microsoft over a potential partnership. Regulators in France nixed a previous attempt to sell the service to Yahoo, but this doesn’t appear to be a sale attempt – according […]
2013 was a big year for the video streaming service Ustream. In addition to releasing a whole slate of new features, including live ads, live playlists, a producer app and a revamped mobile app, the company has also been more focused on making Ustream a platform useful for business communication.
Ustream may be working to attract a more business friendly audience, but the 2013 numbers tell the story of a site caught between user-generated content and professional broadcasters. According to VP of Marketing David Gibbons, this is by design. While Ustream isn’t really focused on user-generated content anymore, it’s important for business customers to have the chance to try the service before opting for a paid subscription.
There are millions of amateur broadcasters but Gibbons says there are also about 5000 professional broadcasters on Ustream as well. Out of nearly 400 million hours of live video streams, the most popular broadcast of 2013 was produced by The Climate Reality Project, with more than 20 million views in a single day, according to the data.
Gibbons also noted the trend toward more professionals using Ustream for live webinars and other info-marketing type broadcasts. He says that it’s pretty typical for more mature forms of marketing to become less effective over time. Display advertising and conference calls are increasingly ineffective at capturing people’s attention and creating real engagement.
“More and more companies are turning to live video,” he says. “As anyone who has sat in a bar with a TV screen on knows, it’s very difficult not to watch an engaging live video.”
This is increasingly true, even with content that traditionally would have gone ignored. According to the report, Ustream videos were embedded on nearly a half-million sites and reached more than 702 million Facebook users. Gibbons attributes the virality of broadcasts to the ease of sharing content. He cited the example of how a broadcast of the hunt for the Boston Bomber from a free user, suddenly “caught that viral wave” and was shared, re-shared and retweeted more than 250,000 times.
Social causes were also very popular in 2013. According to the report, some of the most popular broadcasts on Ustream were the election of Pope Francis, as well as the protests in Ukraine and Egypt. Gibbons says that this is a happy byproduct of building a platform that makes it easy for individuals to promote their cause.
“We’re working on creating something that has real value for enterprises,” he says. “But it also has real power to transform society.”
Featured image: Bekathwia
New Career Opportunities Daily: The best jobs in media.
Today marks the first anniversary of Twitter’s looping short video service Vine. What started out as a service to make it easier to share video using your phone became a phenomenon and the fastest growing app worldwide. Four months out of of the gate, Vine had 13 million users and in August the comapny announced on Twitter that it had topped 40 million. Not bad for a service on a year old.
While Vine’s rate of growth is unbelievably fast, the tech pundits still pit the service up against Instagram Video. Sure, Instagram has 150 million users but the audiences seem to be different. There might be some funny on Instagram Video but Vine is almost all about the funny. And a search for Instagram Videos just yields a bunch of Vines. Something tells me Vine is winning when it comes to popularity and market penetration.
To celebrate Vine’s first birthday, the Vine team pulled together a collection of some of the most viral videos. To be sure, almost every single one will make you double over with laughter. Oh the stupid things people do.
With the video medium exploding the way it is, it’ll be interesting to see what the next year brings. I’m hoping for more nerd jokes.
New Career Opportunities Daily: The best jobs in media.
It’s the question creators constantly face — remain independent, or sell the rights to your work and deal with the consequences? Grace Helbig, after five years with My Damn Channel, is striking out on her own.
Millenials watch more online video than Baby Boomers do, but both groups prefer TV shows to other types of content
This chart, created by Statista, shows the percentages of U.S. Internet users who watch different types of online video content, broken…
Maybe mobile shouldn’t always be first: Showyou saw huge grow after it revamped its website, which it previously ignored because of an app-centric approach.
Viki, the international streaming video service that recently got acquired by Japan’s Rakuten, just took a big step into the Chinese market: Viki is supplying Baidu with movies and TV shows from a variety of countries including South Korea, Japan, the U.K. and the U.S., which […]
Hulu had a big 2013, with big increases in revenue and viewership.
Bonjour and guten Tag: Netflix executives have visited Germany and France as they are looking for additional markets to launch their service.
It’s Amazon’s turn to get into the original series game. The Internet heavyweight premiered its first original series, political sitcom Alpha House, this month with three episodes streaming for free on Amazon Instant Video.
Alpha House is a solid ent…