Let the tape roll and see what happens.
One of the most important lessons that I learned from my days in the music industry (which was a long, long time ago) is that artists – true artists – don’t like to play by the rules or work within the confines …
If you keep up with social media news, you may be interested in the relaunch of Myspace. Are you wondering if Myspace is a place for your business? In this article, I will look at what types of businesses can use the new Myspace and how to create a great profile with the new layout. [...]
A few weeks ago, I met a really interesting business owner. He has built a company that does more than marketing communications. They also do packaging and point-of-purchase and sales. A full-on marketing firm that also does something pretty fascinating: Performance-based pricing. Of course, I was a little skeptical (and very curious) to hear this. [...]
I love Henry Rollins.
In my music industry career, I had the chance to meet and interview Henry Rollins on numerous occasions. Over a decade-plus, I had the chance to interview many of the world’s biggest rock stars, but Rollins always intimidated me….
Happy Fourth Of July.
I have a soft spot for any day that celebrates independence. This blog is about independence. Brands (can) have independence now. It’s powerful. It’s big. It’s not going to change. It’s going to be a lot more of this for years go…
Who owns your brand?
I don’t mean this in a "does you consumer now control the brand?" kind of way. I mean it in a, "where do people go to connect with your brand?" kind of way. I was flipping through an in-flight magazine yesterda…
Warning: this going to sound self-serving:
Marketing has to stop being a vertical within the business and must become horizontal across all business lines. Period. End of sentence. Businesses, fundamentally see the concept of social business as a fad….
The art of marketing is a fascinating beast.
Last week, I had the pleasure of delivering the opening keynote address at The Art of Marketing in Toronto. With over 1500 business professionals in attendance, I shared the stage with people like Martin Li…
The advent of social media has changed the music industry for good. With fans able to source and share music using Spotify, Facebook and YouTube, it’s never been more important for record labels to become digitally aware. But what challenges does this bring for the music industry? The Drum caught up with Aaron Bogucki, senior [...]
Spotify apparently didn’t want to wait any longer for its launch in Germany, which came two weeks before the service is having its final negotiations with rights holders group GEMA. The final deal with GEMA could determine how much music Germans will get for free.
Spotify is launching in Germany within the next two weeks, according to German media reports. The streaming service already has an office in Berlin. It also recently hired a PR rep for the country, which in the past has been a difficult market for music services.
The debate over whether artists get enough money from streaming played out in public last week when EMI and Spotify executives failed to win over two skeptical EMI acts during an industry seminar…
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and Managing Bandwid…
KeepRecipes is launching an “iTunes for recipes” on Friday, in hopes of building an online marketplace for buying and selling culinary ideas. It’s starting small but KeepRecipes hopes to show cookbook publishers they can money online and show consumers that some recipes are worth paying for.
SOPA is too extreme to be a practical solution, according to Tom Gimbel of Austin City Limits, but he believes we need a policy that encourages online creativity and economic growth while also protecting intellectual property. It’s not as exciting to advocate for a compromise, but that’s what’s needed.
Do you like the saying, "adapt or die"?
There are days when it is the soundtrack of my life and then there are days when I shake my head at what the connotation truly means. You see, it’s easy to be an armchair quarterback and say that the n…
The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your st…
I have no idea how to interact with the haters.
I spent over a decade in the music industry reviewing artists for weekly and monthly magazines and newspapers. In all of that time, I rarely reviewed artists I didn’t like or albums I didn’t like from ar…
My personal blog Alexartisia
Dear Seth Godin
Dear Seth,
It was great to see you this week at The Art of Marketing event in Chicago. You’re not only kind with the audience, but you’re kind with your time and it’s always a pleasure to both see you speak live (I tweeted out that, "I could watc…
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