Here’s a quote worthy of your attention:
"The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it’s an ad." – Howard Gossage.
Let’s face it: we often make out marketing and advertising to be more …
We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for just how massive the disruption has been.
You needn’t look any farther than this one staggering statistic to understand the change that has b…
Social Media doesn’t work for the vast majority of small businesses.
That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item: "About 61% of smal…
Is there a future for the advertising agency as we have known it to date?
In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when it comes to the marketing o…
Consumers are fundamentally ahead of brands when it comes to technology and social media.
You may have heard this line before. I use this line in my presentations, in articles and in past blog posts. It is the battlecry by which us marketers hope to s…
With Hurricane Sandy happening, the Wall Street Journal and New York Times took down their paywalls.
Unbiased media is a public service. Still, it is one that we pay for. Whether it is a subscription to the local newspaper or access to cable on televi…
You can’t click a trackpad without seeing some kind of chart that compares the growth of the Internet and mobile connectivity to traditional media channels.
As newspapers, television and radio lament plunging advertising dollars, and not a week goes …
At what price integrity?
There was book on the future of advertising (or media… or something) that was being offered for free. I clicked the link, read the synopsis and thought to myself, "why not! I’ll download it, find some time and peruse th…
What is Facebook?
It seems like an easy enough question to answer, doesn’t it? If you ask the co-founder, chairman and chief executive officer, Mark Zuckerberg, he’s likely to tell you that it’s a platform which hopes to connect the world in a much mo…
Should you pull all of your advertising dollars out of Facebook?
On the eve of Facebook’s historical initial public offering, automotive manufacturer, GM, made a big public stink about pulling ten million dollars of media spend out of Facebook because…
Somebody had to say it.
There was another "Blogging is dead" news item that crept out of USA Today today titled, More companies quit blogging, go with Facebook instead. Here’s what the article is saying: "A survey released earlier this …
Brands and popular individuals have done a great job of mucking up their reputation via Social Media.
It’s something that is not going to end anytime soon, either (sadly). Whether it’s a Weinergate or Kenneth Cole choosing a bad time to promote a new …
When does Digital Marketing get interesting?
There are two worlds when it comes to Digital Marketing:
World #1 = Adaptation. This is when the client already has a brand campaign that is headed to market and is looking for a digital component that …
Is Apple a truly great company?
The answer seems obvious. Now reframe that thought and think about what truly makes Apple – as a company – great. Is it their revenue? Product innovation? How they changed our lives across a handful of media channels? W…
There’s a sad truth about mobile, but I don’t want to hear it.
Smartphones are becoming more and more popular and the same can be said about the meteoric rise of the tablet (with the iPad as the clear leader), but even with all of the impressive numbe…
Is Google+ going to be the right move for every business?
Of course not. That being said, your business must make a move into Google+ right now. Today. Please, don’t wait. Earlier this week, Google introduced Google+ Pages for business (more on that h…
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Where The Boys (And Girls) Are
In schizophrenic times, there’s a good chance you’ll see some schizophrenic thinking.
It takes a couple of years as a Blogger to come to the realization that you will, eventually, write a Blog post that completely contradicts what you may have blogge…
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