Have you seen the CTRL ALT Delete experience yet?
My latest book, CTRL ALT Delete, came out two days ago. In an attempt to create attention and interest, the team at Twist Image put together a very compelling story about business today. So far, the ex…
Here’s a quote worthy of your attention:
"The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it’s an ad." – Howard Gossage.
Let’s face it: we often make out marketing and advertising to be more …
We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for just how massive the disruption has been.
You needn’t look any farther than this one staggering statistic to understand the change that has b…
It’s Friday night.
Your week was probably a long one (it was if you were me). Instead of reading, friending, following, blogging, tweeting, sharing, curating, aggregating, emailing or whatever… STOP! Stop and watch this 28 minute conversation betwee…
Would you like this (or any) content less if a robot had written it?
The media is filled with news items abut how robots and algorithms are taking the work away from real, kind and personable human beings. That is one train of thought (personally, I’m…
Who amongst us is able to consume all of the content that we save?
Long before RSS feeds, Twitter, Facebook and more, I was a heavy subscriber to email e-newsletters (in fact, I still am). But I no longer have the same habit that I used to have. I use…
What has become of the words that we read?
There are many converging forces that could lead you to believe that the skilled craft of formulating words that raises the general public’s IQ, informs the world and inspires us to be more – on many levels -…
When you think of smartphones, what do you think of?
Most people interested in media, marketing and technology think of smartphones as the device that is putting the PC world to rest. Yes, personal computers are still pervasive, but the growth of smar…
It’s happening right now.
Thousands of very lucky individuals are seated in the Long Beach Performing Arts Center as you are reading this and they’re having their minds blown by business leaders, scientists, innovators, agitators, inventors, designers…
Smart TV growth is about to explode.
That’s the news out of MediaPost yesterday according to the article: Smart TV Growth Is Set To Explode. But, the bigger question is this: are consumers ready and knowledgeable enough to make this work? I believe th…
It’s like an itch that you just can’t scratch.
Something has been bothering me, lately. It’s not overt. It’s not obvious. But… it’s there. Some will make the argument that Apple is loosing a little bit of its luster. That while the company in a post…
The new art of branding.
How many painters do you know in your city or town? Not the kind with dropsheets and white overalls who will refresh your old basement bathroom with a splashy buckland blue over a long weekend, but the true artist. The one who…
What can media do?
I was driving on the highway and spotted a billboard. It was your average, run of the mills, type of billboard. It could have been for a local restaurant, something from the tourism council, a car dealership or even for a bottle of …
What happens when real consumer data meets marketing?
In my next book, CTRL ALT Delete (coming out in May 2013), there is a chapter titled, Sex With Data, that looks at a the coming together of our traditional consumer information with all of this ama…
The pleasures of shopping for food.
In any supermarket chain, some things are easy to find. Apples. Milk. Bread. But if you’re looking for flaxseeds? Coconut milk? Prunes? Who among us has not felt the stirrings of super-market rage as we crisscross t…
How important is a formal education for a career in marketing?
I get asked this question a lot. Most people want to know where I studied all of this stuff and what type of certification I have. I am certifiable. I am not certified. I dropped out of un…
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