marketing industry

Marketers, Let Your Egos Go

What if your ideas didn’t matter?

For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn’t amount to a hill of beans in terms of the actual brand’s adver…

28 days ago • advertising, advertisinglegend, advertisingperformance, agilitysummit2013, alwaysbetesting, bigdata, brand, brandnarrative, brandsentiment, bryaneisenberg, businessbook, businesscolumn, chiefinformationofficer, chiefmarketingofficer, cio, cmo, computer, digitalnative, dondraper, egolessmarketer, emarketer, Gartner, harvardbusinessreview, KODAK, madmen, marketer, marketing, marketingcharts, marketingindustry, marketingoptimization, marketingprofession, marketingprofessional, mediabuying, mittechnologyreview, monetate, multivariatetesting, onlineexperience, personaldata, programmaticexchanges, programmaticmediabuying, programmatictrading, retargeting, seniormarketer, technology, traditionaladvertising, waitingforyourcattobark, webadvertising, zappos • Tags: advertising, advertising legend, advertising performance, agility summit 2013, always be testing, big data, brand, brand narrative, brand sentiment, bryan eisenberg, business book, business column, chief information officer, chief marketing officer, cio, cmo, computer, digital native, don draper, egoless marketer, emarketer, gartner, harvard business review, Kodak, mad men, marketer, marketing, marketing charts, marketing industry, marketing optimization, marketing profession, marketing professional, media buying, mit technology review, monetate, multivariate testing, online experience, personal data, programmatic exchanges, programmatic media buying, programmatic trading, retargeting, senior marketer, technology, traditional advertising, waiting for your cat to bark, web advertising, zappos

Die, Thought Leaders, Die, Die, Die…

So, what do you think of my thought leadership?

Ugh. Really? When you speak or write in a forum that has audience and attention, the people who are giving you the platform have to sell you. In that, you have to be able to sell yourself to those people…

35 days ago • avinashkaushik, Blog, bookauthor, bryaneisenberg, businessbook, charleneli, creativity, digiday, digitalmarketing, digitalmarketingagency, Education, elevatorpitch, Facebook, industryleadership, Innovation, marketing, marketingagencywebsite, marketingindustry, nilofermerchant, personalbrand, platform, podcast, pr, professionaldesignation, professionalspeaker, professionaltitle, publicrelations, publicspeaking, Research, selfpromotion, sellyourself, socialmedia, stevewoodruff, strategy, technology, thoughtleader, thoughtleadership, tweet, Twitter, writer • Tags: avinash kaushik, blog, book author, bryan eisenberg, business book, charlene li, creativity, digiday, digital marketing, digital marketing agency, education, elevator pitch, facebook, industry leadership, innovation, marketing, marketing agency website, marketing industry, nilofer merchant, personal brand, platform, podcast, pr, professional designation, professional speaker, professional title, public relations, public speaking, research, self promotion, sell yourself, social media, steve woodruff, strategy, technology, thought leader, thought leadership, tweet, twitter, writer

We Need a Better Definition of "Native Advertising"

What is "native advertising"?

If you’re looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you…

99 days ago • advertising, advertisingagency, advertisingbudget, advertisingcreative, advertisingformat, advertorial, AdWords, analoguemedia, bannerads, brand, businessbook, businesscolumn, buzzfeed, creativestandards, digiday, digitalmedia, digitalmonetization, displayadvertising, douganmuth, editorialcontent, Facebook, google, harvardbusinessreview, iab, interactiveadvertisingbureau, jpmorgan, magazine, malcolmgladwell, marketing, marketingagency, marketingindustry, marketingjargon, marketingprofessional, measurementguidelines, mediacompany, mediaplatform, mediapost, mediaspend, mobiledevices, nativeadvertising, newspaper, onlineadvertising, onlinemeasurement, pinterest, porsche, promotedtweet, publisher, publishing, searchenginemarketing, socialmedia, theatlantic, thehuffingtonpost, thenewyorktimes, thetippingpoint, traditionalmedia, tweet, Twitter, uniquecontentopportunity, usadvertising, userexperience • Tags: advertising, advertising agency, advertising budget, advertising creative, advertising format, advertorial, adwords, analogue media, Banner Ads, brand, business book, business column, buzzfeed, creative standards, digiday, digital media, digital monetization, display advertising, doug anmuth, editorial content, facebook, google, harvard business review, iab, interactive advertising bureau, jp morgan, magazine, Malcolm Gladwell, marketing, marketing agency, marketing industry, marketing jargon, marketing professional, measurement guidelines, media company, media platform, media spend, mediapost, mobile devices, native advertising, newspaper, online advertising, online measurement, pinterest, Porsche, promoted tweet, publisher, publishing, search engine marketing, social media, the atlantic, the huffington post, the new york times, the tipping point, traditional media, tweet, twitter, unique content opportunity, us advertising, User Experience

Bring Your Brain To Work Day

There’s a line that has been marinating in my brain for close to a year now.

One of the speakers at the TED 2012 conference in Long Beach was Jim Stengel. Stengel is a legend (of sorts) in the marketing industry as the former global marketing officer …

125 days ago • Blog, brain, businessbook, Codeacademy, Collaboration, globalmarketingofficer, jimstengel, jobdescription, marketing, marketingagency, marketingindustry, multidisciplinary, officepolitics, procterandgamble, TED, TED2012, tedconference, tedtalk, uclaandersonschoolofmanagement, work, worktrend, {grow} • Tags: blog, brain, business book, codeacademy, collaboration, global marketing officer, grow, Jim Stengel, job description, marketing, marketing agency, marketing industry, multi disciplinary, office politics, procter and gamble, ted, ted 2012, ted conference, ted talk, ucla anderson school of management, work, work trend

The Future Of Marketing: You Connected To Your Toaster

What can media do?

I was driving on the highway and spotted a billboard. It was your average, run of the mills, type of billboard. It could have been for a local restaurant, something from the tourism council, a car dealership or even for a bottle of …

135 days ago • @CNN, advertising, advertisingrevenue, AdWords, analytics, billboradadvertising, brandnarrative, businesscolumn, CES, communications, connectedappliances, consumerelectronicsshow, consumerloyalty, consumerprivacy, contentmarketing, contextmarketing, contextualadvertising, data, digitaladvertising, digitalsignage, edisonresearch, Facebook, google, Innovation, marketers, marketing, marketingindustry, massmedia, media, mediacompany, newmedia, outofhomeadvertising, payperclick, realtimebidding, selfdrivingcars, smartphones, socialmedia, thehuffingtonpost, theinternetofthings, tomwebster, traditionalmedia, Twitter, urinaladvertising, userexperience, visualpollution, YouTube • Tags: advertising, advertising revenue, adwords, analytics, billborad advertising, brand narrative, business column, ces, cnn, communications, connected appliances, consumer electronics show, consumer loyalty, consumer privacy, content marketing, context marketing, contextual advertising, data, digital advertising, digital signage, edison research, facebook, google, innovation, marketers, marketing, marketing industry, mass media, media, media company, new media, out of home advertising, pay per click, real time bidding, self driving cars, smartphones, social media, the huffington post, the internet of things, tom webster, traditional media, twitter, urinal advertising, User Experience, visual pollution, youtube

The New Digital Minimalism

How much of what are you putting online?

I was interested in a mobile app. I went to their website. There was not a lot of information. It featured two actions:

Download the app.

Watch a short video demo.

Nothing more. Nothing less.

There we…

160 days ago • brandmessage, chiefmarketingofficer, cmo, consumerexperience, digitalmarketing, digitalminimalism, digitalpresence, marketingcollateral, marketingindustry, mobileapp, searchengine, technology, Twitter, Website • Tags: brand message, chief marketing officer, cmo, consumer experience, digital marketing, digital minimalism, digital presence, marketing collateral, marketing industry, mobile app, search engine, technology, twitter, website

Success And The Art Of Being A Self-Starter

Who is going where in the marketing world?

Every week, the marketing industry trade publications highlight the comings and goings of the people in our industry. Some love this information because it provides a level of gossip, others simply like to ke…

194 days ago • businesssuccess, digitalmarketing, Employment, entrepreneur, fastcompany, generationflux, hr, humanresources, jobinterview, marketing, marketingindustry, marketingindustrytradepublication, selfstarter, success, tonyblauer, traditionalmarketing, tribalknowledge, twistimage • Tags: business success, digital marketing, employment, entrepreneur, fast company, generation flux, hr, human resources, job interview, marketing, marketing industry, marketing industry trade publication, self starter, success, tony blauer, traditional marketing, tribal knowledge, twist image

Unbranded Content Marketing

Everyone is all excited about content marketing.

While the tickertape parade and confetti may be over for the excitement about social media in business, there’s a cold, harsh reality hitting brands right about now: once you’re on social media and maki…

285 days ago • advertising, advertorial, brand, brandedcontent, brandnarrative, businessbook, communicationsdepartment, content, contentmarketing, contentmarketingworld2012, davidweinberger, digitalmarketing, directmarketing, directresponse, editorialdepartment, Facebook, joepulizzi, marketing, marketingagency, marketingchannel, marketingdepartment, marketingindustry, marketingservices, personaldevelopment, presentationskill, publishing, smallpieceslooselyjoined, socialmedia, technology, twistimage, unbrandedcontent • Tags: advertising, advertorial, brand, brand narrative, Branded Content, business book, communications department, content, content marketing, content marketing world 2012, david weinberger, digital marketing, direct marketing, direct response, editorial department, facebook, joe pulizzi, marketing, marketing agency, marketing channel, marketing department, marketing industry, marketing services, personal development, presentation skill, publishing, small pieces loosely joined, social media, technology, twist image, unbranded content

As Good As It Gets

I love Henry Rollins.

In my music industry career, I had the chance to meet and interview Henry Rollins on numerous occasions. Over a decade-plus, I had the chance to interview many of the world’s biggest rock stars, but Rollins always intimidated me….

309 days ago • 21361, bigthink, blackflag, henryrollins, marketing, marketingindustry, musicindustry, publishing, Rockstar, spokenword • Tags: 2 13 61, big think, black flag, henry rollins, marketing, marketing industry, music industry, publishing, rock star, spoken word

Marketing Talent

There is a shortage of talent in the marketing pool.

Yes, the industry is filled with smart and talented people (some of them may even be out of work), but there is still a shortage. We need more people. Not just more people, but smarter and more info…

334 days ago • bobgreenberg, businessmodel, canneslions, datavisualization, digiday, digitalmarketing, fastcompany, generationflux, hr, humanresources, marketing, marketingindustry, marketingprofessional, mobileanalytics, mobilemarketing, rga, socialmedia, talentshortage, technology, Vimeo, webanalytics • Tags: bob greenberg, business model, Cannes Lions, data visualization, digiday, digital marketing, fast company, generation flux, hr, human resources, marketing, marketing industry, marketing professional, mobile analytics, Mobile Marketing, rga, social media, talent shortage, technology, Vimeo, web analytics

In The Age Of (Digital) Anxiety

Are you stressing out?

In a world of global economic instability, a deplorable job market, the digitization of everything, Occupy Wall Street movements, student protests and the general atrocities of a sadistic few, the headlines – whether you read th…

336 days ago • #occupywallstreet, advertising, anxiety, apple, ariannahuffington, burnout, businesscolumn, c2mtl, calm, charity, commerce, communications, connectivity, creativity, depression, digitalanxiety, digitalexperience, digitalworld, Facebook, freedom, globaleconomicinstability, gpsforthesoul, healthissues, mark+zuckerberg, marketing, marketingindustry, meditation, mentalillness, montrealgazette, NAB, nationaladvertisingbenevolentsociety, newspaper, newspapercolumn, onlinechannel, onlinenewspaper, onlinepublisher, panicattack, personaltransformation, postmedia, productivity, relaxationprogram, siliconvalley, smartphone, socialmedia, stevejobs, studentprotests, technology, Television, thehuffingtonpost, TV, Twitter, vancouversun, worklifebalance, workplacestress, YouTube • Tags: advertising, anxiety, apple, arianna huffington, burnout, business column, c2mtl, calm, charity, commerce, communications, connectivity, creativity, depression, digital anxiety, digital experience, digital world, facebook, freedom, global economic instability, gps for the soul, health issues, Mark Zuckerberg, marketing, marketing industry, meditation, mental illness, montreal gazette, nab, national advertising benevolent society, newspaper, newspaper column, occupy wall street, online channel, online newspaper, online publisher, panic attack, personal transformation, postmedia, productivity, relaxation program, silicon valley, smartphone, social media, Steve Jobs, student protests, technology, television, the huffington post, TV, twitter, vancouver sun, work life balance, workplace stress, youtube

The New Marketing Hacker

There is a massive and missed opportunity happening in the marketing industry.

It seems like Judy Shapiro (Chief Brand Strategist at CloudLinux and blogger at Trench Wars) was busy asking herself some very similar questions at the TechCrunch Disrupt c…

356 days ago • advertisingage, advertisingagency, advertisingplatform, brand, businessmodels, chiefmarketingofficer, cloudlinux, cmo, Facebook, facebookipo, google, googleadwords, hackerculture, Innovation, judyshapiro, madisonavenue, marketing, marketingagency, marketingindustry, newmarketing, newmarketinghacker, professionalmarketer, professionalservicesfirm, radian6, siliconvalley, Startup, startupculture, techcrunchdisrupt, technology, trenchwars • Tags: advertising age, advertising agency, advertising platform, brand, business models, chief marketing officer, cloudlinux, cmo, facebook, facebook ipo, google, google adwords, hacker culture, innovation, judy shapiro, madison avenue, marketing, marketing agency, marketing industry, new marketing, new marketing hacker, professional marketer, professional services firm, radian6, silicon valley, startup, startup culture, techcrunch disrupt, technology, trench wars

Twitter Is Not Easier Than Blogging

Somebody had to say it.

There was another "Blogging is dead" news item that crept out of USA Today today titled, More companies quit blogging, go with Facebook instead. Here’s what the article is saying: "A survey released earlier this …

398 days ago • Blog, blogging, brand, brandstory, business, content, Facebook, fortune500, incmagazine, marketingindustry, mediachannel, newmedia, onlinevideo, pewresearchcenter, pinterest, publishing, Twitter, universityofmassachusettsdartmouth, usatoday, YouTube • Tags: blog, blogging, brand, brand story, business, content, facebook, fortune 500, Inc. Magazine, marketing industry, media channel, new media, online video, pew research center, pinterest, publishing, twitter, university of massachusetts dartmouth, usa today, youtube

Finding The Perfect Pitch

Pitching new business is never easy.

I was deeply moved by the book, The Art Of The Pitch, by Peter Coughter (you can hear my conversation with Coughter over here: SPOS #296 – The Art Of The Pitch With Peter Coughter). While I have been pitching new b…

400 days ago • 4a, boutiqueagency, brand, businesspitch, communications, marketing, marketingagency, marketingbudget, marketingindustry, marketingplatform, newbusiness, newbusinessprocess, Nike, petercoughter, pitch, procurement, requestforinformation, requestforproposal, RFI, searchconsultant, theartofthepitch • Tags: 4a, boutique agency, brand, business pitch, communications, Converse, marketing, marketing agency, marketing budget, marketing industry, marketing platform, new business, new business process, Nike, peter coughter, pitch, procurement, request for information, Request For Proposal, rfi, RFP, search consultant, the art of the pitch

The Paradox Of Choice And Advertising

You can’t have it both ways.

Someone is going to have to break the bad news to the consumers. You can’t have it both (and every) way. Sorry. Yesterday, I Blogged about the "do not track" button that would stop media companies from tracking a…

441 days ago • 2012digitaladvertisingattitudesreport, advertising, Blog, consumer, contextualadvertising, digitaladvertising, digitalsuicide, donottrackbutton, locationbasedservices, marketer, marketingindustry, marketingresearch, mediacompany, mediapost, onlinesocialnetworking, onlinetracking, onlineusage, researchbrief, stevejobs • Tags: 2012 digital advertising attitudes report, advertising, blog, consumer, contextual advertising, digital advertising, digital suicide, do not track button, location based services, marketer, marketing industry, marketing research, media company, mediapost, online social networking, online tracking, online usage, research brief, Steve Jobs

The Do Not Track Button

What kind of experience do you want?

Marketers have abused the anonymity of IP addresses for too long and now consumers (and journalists) are fighting back… and they’re fighting mad. Everything you say and do online can and is being used against you…

441 days ago • advertising, anonymity, atulvarma, bannerad, behavioraltargeting, calltoaction, collusion, communications, consumer, consumerprotection, content, contextualadvertising, data, donottrack, donottrackbutton, email, Facebook, facebookipo, Firefox, gmail, google, information, marketer, marketingindustry, marketingprofessional, mozilla, onlinetracking, organicsearchresults, personalinformation, personalization, privacy, searchengine, searchengineoptimization, searchresults, smartmarketing, socialmedia, tedconference, traditionalmarketing, webbrowser, webexperience, zappos • Tags: advertising, anonymity, atul varma, banner ad, behavioral targeting, call to action, collusion, communications, consumer, consumer protection, content, contextual advertising, data, do not track, do not track button, email, facebook, facebook ipo, firefox, Gmail, google, information, marketer, marketing industry, marketing professional, mozilla, online tracking, organic search results, personal information, personalization, privacy, search engine, search engine optimization, search results, smart marketing, social media, ted conference, traditional marketing, web browser, web experience, zappos

To Be Of Service

It’s not about you.

Anecdotally, I’ve heard many stories over the years of people who are surprised after meeting me in person. Maybe it’s the moody picture at the top of top of Blog or maybe it’s because I don’t write (much) about my personal life, b…

446 days ago • advertisingaward, Blog, business, businessmodel, Community, Facebook, marketing, marketingagency, marketingindustry, marketingprofessional, moleskine, personalbranding, personallife, TED, tedconference, tedtalks, tobeofservice, twistimage, Twitter, write, YouTube • Tags: advertising award, blog, business, business model, community, facebook, marketing, marketing agency, marketing industry, marketing professional, moleskine, personal branding, personal life, ted, ted conference, ted talks, to be of service, twist image, twitter, write, youtube

8 Ways To Score That Elusive Entry Level Marketing Position

It’s probably the most frequently asked question that people looking for work ask.

The ultimate truth to winning a job is not about resume, experience or how you did in the interview sessions (sorry). The true answer is that it is a very subjective pr…

453 days ago • Blog, businessbook, communications, devinjeffrey, digitalleader, Education, entrylevelmarketingjob, entrylevelmarketingposition, Facebook, hr, humanresources, industrytradepublication, jobinterview, keithferrazzi, linkedin, marketing, marketingindustry, marketingjob, marketingposition, Networking, nevereatalone, onlinenetworking, onlinepresence, oscarwilde, personalbrand, podcast, presentation, presentationskills, publishing, reading, recruiter, relationships, Resume, selfhelpbook, sellingyourself, socialmedia, TV, twistimage, twistimagehiring, Twitter, videogame, workexperience, Writing • Tags: blog, business book, communications, devin jeffrey, digital leader, education, entry level marketing job, entry level marketing position, facebook, hr, human resources, industry trade publication, job interview, keith ferrazzi, linkedin, marketing, marketing industry, marketing job, marketing position, networking, never eat alone, online networking, online presence, oscar wilde, personal brand, podcast, presentation, presentation skills, publishing, reading, recruiter, relationships, resume, self help book, selling yourself, social media, TV, twist image, twist image hiring, twitter, video game, work experience, writing

The Modern Marketing Agency

Give credit where credit is due.

If I was the publisher of Advertising Age and/or AdWeek, I would be paying very close attention to the quality of content that the folks over at DigiDay have been producing in the past short while. It feels like over t…

458 days ago • aaronshapiro, adage, adagency, advertising, advertisingage, advertisingagency, adwekk, akqa, brand, content, digiday, digitalagency, futureofmarketing, headlines, huge, internet, jeanphilippemaheu, marketingagency, marketingindustry, marketingindustrypublication, marketingmagazine, modernmarketingagency, Multimedia, publicsmodem, publishing, Razorfish, repinamoto, scottferber, twistimage, videology • Tags: aaron shapiro, ad age, ad agency, advertising, advertising age, advertising agency, adwekk, akqa, brand, content, digiday, digital agency, future of marketing, headlines, huge, internet, jean philippe maheu, marketing agency, marketing industry, marketing industry publication, marketing magazine, modern marketing agency, multimedia, publics modem, publishing, razorfish, rep inamoto, scott ferber, twist image, videology

And In The End…

Do you have a morbid fascination with the end?

I’m not sure why (but I’m pretty certain that a psychiatrist would love to figure it out of with me), but I often think about the end. I’m not ashamed to admit that I’m scared about how my life will end (…

484 days ago • amazon, apple, Blog, brand, businessbook, consumer, corporateladder, criticalthinking, economicvalue, Editor, Facebook, Innovation, iPad, kindle, laptop, linkedin, longevity, marketing, marketingcareer, marketingindustry, marketingprofessional, onlinecommunity, podcast, publishing, sciencefiction, selfdrivingcars, smartphone, technology, twistimage, wiredmagazine • Tags: amazon, apple, blog, brand, business book, consumer, corporate ladder, critical thinking, economic value, editor, facebook, innovation, ipad, kindle, laptop, linkedin, longevity, marketing, marketing career, marketing industry, marketing professional, online community, podcast, publishing, science fiction, self driving cars, smartphone, technology, twist image, wired magazine

The Year Of Mobile? Sounds Like The Month Of The Smartphone

Are smartphones now mass?

By the sounds of the MediaPost article, Santa’s Surprise: Smartphones Go Mass (published yesterday), it’s definitely moving in that direction… rapidly. This is one of those moments when the Marketing industry must give paus…

511 days ago • Android, app, appanalytics, apple, Chat, Cisco, data, dataplan, desktopcomputer, email, facetime, familycoststructure, Flurry, google, html5, iOS, laptop, marketingindustry, mass, mediapost, microsoft, mobile, mobileapp, mobilecarrier, mobiledatausage, mobilenetwork, mobilephone, Movies, onescreen, raykurzweil, Research, rim, smartphone, Tablet, textmessaging, tvshow, yearofmobile, YouTube, zeitgeistamericas2011 • Tags: android, app, app analytics, apple, chat, Cisco, data, data plan, desktop computer, email, facetime, family cost structure, flurry, google, html5, ios, laptop, marketing industry, mass, mediapost, microsoft, mobile, mobile app, mobile carrier, mobile data usage, mobile network, mobile phone, movies, one screen, ray kurzweil, research, rim, smartphone, tablet, text messaging, TV show, year of mobile, youtube, zeitgeist americas 2011

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marketing industry

Marketers, Let Your Egos Go

Bring Your Brain To Work Day

The New Digital Minimalism

Success And The Art Of Being A Self-Starter

As Good As It Gets

The New Marketing Hacker

Twitter Is Not Easier Than Blogging

Finding The Perfect Pitch

To Be Of Service

The Modern Marketing Agency

And In The End…

The Year Of Mobile? Sounds Like The Month Of The Smartphone

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