This is not about media convergence. It’s about something bigger.
Things change. Things change so fast that sometimes, it’s hard to see it. We tend to think about our businesses and our lives in terms of keeping up with change. This creates a metal im…
Eyeballs still matter.
Ultimately, advertising has two objectives:
Create awareness that something exists.
Sell something.
Do pageviews still matter?
Whenever you pull up a piece of content, you are creating a pageview. The frustration tha…
It’s actually a private book launch party for CTRL ALT Delete.
On June 17th, 2013, Google in New York City will be hosting the official book launch for my second business book, CTRL ALT Delete. This is a very private and intimate event for the indust…
Not everyone works for Apple. Not everyone has a brand like Google.
In fact, the vast majority of us probably don’t work for the superstar brand in our industry. Sure, there are challenger brands, startups and more that have the potential to find thei…
Have you seen the CTRL ALT Delete experience yet?
My latest book, CTRL ALT Delete, came out two days ago. In an attempt to create attention and interest, the team at Twist Image put together a very compelling story about business today. So far, the ex…
Channel surfing got weird.
There was this episode of All-Star Celebrity Apprentice this season that revolved around each team’s ability to create a television ad for the consumer electronics company, LG. It wasn’t really about a particular model of te…
Here’s a quote worthy of your attention:
"The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it’s an ad." – Howard Gossage.
Let’s face it: we often make out marketing and advertising to be more …
When was the last time you went to a conference and took twelve pages of detailed notes?
Here’s a truism: I am spoiled. As part of my role at Twist Image, I go out and speak to about sixty groups every year. In short, I get to see it all (and I feel v…
We are creatures of evolution. No matter how hard we try to deny it.
Marketing is about understanding the human condition. And, while we have changed so dramatically as people, there are certain evolutionary things that stick with us. When trying to f…
You have a marketing problem.
How many meetings have you sat in where people want to refresh the logo, redo the website, create a mobile app, build a Facebook page, get new brochures and more because they think that they’re having a problem getting th…
We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for just how massive the disruption has been.
You needn’t look any farther than this one staggering statistic to understand the change that has b…
It’s not just about the views anymore.
There are two strikingly new(ish) things happening on YouTube that could very well position it to be one of the most interesting developments in how television (and eve movie-like) content gets consumed and monet…
Being picked by someone or choosing yourself and leading… which do you choose?
It seems like an obvious answer. Any self-respecting individual would say that they would prefer to choose themselves and be solely responsible for their own success and …
This post is not going to earn me a lot of friends (and I really don’t care).
I am a proud marketer. It’s not easy to say that. It’s not easy to write that… but it’s true. I love marketing. I love helpings brands figure out their competitive advanta…
If you think it’s dumb, don’t do it.
Not many marketing professionals are willing to do that. Recently, I saw a quote from a famed author who said: "I’d rather stick pins in my eyes than tweet." Personally, I’d rather stick pins in my eyes t…
Big brands are trying to make big moves in social media.
There is an arm’s race – of sorts – for brands to reach a million fans (or more) on Facebook. Brands will look to see how many people are connected to their number one competitor (or the industr…
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