marketer

Welcome To The One Screen World

Channel surfing got weird.

There was this episode of All-Star Celebrity Apprentice this season that revolved around each team’s ability to create a television ad for the consumer electronics company, LG. It wasn’t really about a particular model of te…

Two Terms Marketers Need for Today’s Media Landscape

We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for just how massive the disruption has been.

You needn’t look any farther than this one staggering statistic to understand the change that has b…

Pay Closer Attention To YouTube

It’s not just about the views anymore.

There are two strikingly new(ish) things happening on YouTube that could very well position it to be one of the most interesting developments in how television (and eve movie-like) content gets consumed and monet…

The Power And Disappointment Of Digital Marketing

Everything is digital.

I’ve been banging that drum for well over a decade now. At first, it was heresy, then it was wishful thinking and now it is suddenly becoming a reality. You know it’s a reality when traditional advertising agencies are claiming …

The Sad State Of Brands This Week

This post is not going to earn me a lot of friends (and I really don’t care).

I am a proud marketer. It’s not easy to say that. It’s not easy to write that… but it’s true. I love marketing. I love helpings brands figure out their competitive advanta…

Marketers, Let Your Egos Go

What if your ideas didn’t matter?

For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn’t amount to a hill of beans in terms of the actual brand’s adver…

The Problem With Allowing Consumers To Opt Out

You have a right to opt out of anything and everything.

As a marketing professional, there is nothing I hate more than receiving any form of communication (email, Web experience, social media, mobile, whatever) and not see an obvious place where I can…

What’s More Important To A Consumer: The Price Or The Brand?

Before you go spouting off the answer to this question…

Please read this article from The New York Times titled, E-Commerce Companies Bypass the Middlemen. If you think that branding and retail have become complicated because of stuff like showroomi…

The Art Of Public Speaking

Is there any true value in public speaking?

It’s a question that I get asked all of the time. Most entrepreneurs and marketers want to speak as a way to create a platform and put some thought leadership out into the world. They see the stage as an all…

Where Content Goes To Die

Who amongst us is able to consume all of the content that we save?

Long before RSS feeds, Twitter, Facebook and more, I was a heavy subscriber to email e-newsletters (in fact, I still am). But I no longer have the same habit that I used to have. I use…

Buy Your Way To The Top

There’s a (not so) dirty little secret that authors don’t like to tell…

You can buy your way to the top. Literally. The Wall Street Journal ran an article yesterday titled, The Mystery of the Book Sales Spike. It’s a story that creeps on to the rada…

The Future of Media Is Beyond The Screen

Advertising traditionally serves a traditional purpose.

Television, radio, print, out-of-home, Internet and mobile devices all have components of advertising that acts, smells and feels the same. It either interrupts your content experience or wraps i…

Tracking, Personalization And Screams Of Privacy

Any tracking of information of consumers without the consent of your consumer is a breach of privacy, right?

In my forthcoming business book, CTRL ALT Delete (out May 21st, 2013), I go in-depth on the notion that consumers need to better understand th…

The End Of Permission

Thankfully, Seth Godin is alive and well, otherwise, he’d be rolling over in his grave.

In 1999, Godin wrote the seminal marketing business book, Permission Marketing. In short, don’t assume that your consumers want your marketing pap, get their permi…

To Sell Is Human. To Be A Marketer Is Human

You have to watch this conversation.

Daniel H. Pink is one of the best business book authors and thought leaders on business out in the wild. He’s written some of the most compelling books including, A Whole New Mind, Drive and his latest, To Sell Is …

Robots And Makers And Drones… Oh My!

Something new about something new.

At the beginning of this year, I started a new blog. Shhh, don’t tell anyone ;) It’s true. It’s on tumblr and it’s called: We, Robots. It’s not a blog like Six Pixels of Separation is a blog and I’m sure many people …

Maybe Nobody Knows Nothing

Consumers are fundamentally ahead of brands when it comes to technology and social media.

You may have heard this line before. I use this line in my presentations, in articles and in past blog posts. It is the battlecry by which us marketers hope to s…

The New Exclusive

Where does breaking news happen?

I have a Google Alert set-up for the term "Twitter." This way, whenever Twitter in mentioned in the news, blogs, etc… I get a notification (in this instance, I have the alert set-up to only notify me once a…

In The Trust Economy, Marketers Are Bankrupt

It’s getting ugly for marketers. Too bad, because marketing is just starting to get good.

We have a major issue with marketing and it needs to get solved soon if our future it to be as bright as we hope. Bottom line: marketers need to prove the busine…

Marketing Must Adapt To The New Reader

It’s strange to say this, but we’re reading more than ever.

We may not be reading Hemingway… but then again, we may be. Years ago, Hugh McGuire showed me how he was reading War And Peace on his iPod Touch. The book was available for free from Projec…

The Era Of Exponential Marketing

Most everything we look at in the marketing realm is linear.

We’ll look at things like mobile adoption and it’s always with a linear perspective. It wasn’t too long ago that several brain trusts were telling me that smartphone adoption was at 28% one …