market research

IDC: Big data alone will drive billions in storage sales

IDC is predicting a $6 billion big-data storage market by 2016, part of an overall big data market worth nearly $24 billion.

    

7 Social Media Trends for Consumers: New Research

Are you wondering what the changing social trends are for consumers? If so, look no further. In Nielsen and McKinsey’s Social Media Report, consumers were surveyed to discover how they use social networks. Here are seven key findings from that report. #1: More Time Invested in Mobile The survey found that consumers are increasingly looking [...]

8 Content Marketing Trends for B2B

Are you wondering if content marketing can help your business? If so, look no further. In this article, I examine a recent study involving 1,416 B2B marketers from North America from the Content Marketing Institute and MarketingProfs. You’ll discover how B2B marketers were leveraging content marketing in 2012 and where their focus will be next [...]

Poptip polls take instant pulse of the tweeting masses

Marketers and the media already get instant feedback from the people they communicate with on Twitter and Facebook, but Poptip, a startup opening to the public this week, wants to help them do it at scale.

The Panic Over Pinterest

By the time you read this, Pinterest may be doomed.

Did you detect the sarcasm in that statement? Two nights ago at Social Slam in Knoxville, Tennessee, I got asked if Pinterest is the hottest thing since… well, the last hottest thing (let’s call it…

How B2B Marketers Use Social Media: New Research

Do you primarily market to other businesses? Are you wondering, “How does social media work differently for B2B businesses?” In the 2012 Social Media Marketing Industry Report, Mike Stelzner asked marketers how they’re using social media. More than 1900 business-to-business (B2B) marketers shared their insights on what’s working with social media marketing and where they’d [...]

Google Partners With Publishers on a New Kind of Paywall




You might not be willing to fork over a monthly subscription fee to read some of your favorite news sites, but would you answer a survey questio…

5 Social Media Tips for Finding and Engaging Your Target Audience: New Research

Do you know where your customers and prospects spend time online? Marketers have long relied on market research to determine where to spend their advertising dollars on television, radio and print advertisements. In the last few years, research organizations have begun providing intelligence on how consumers behave on social networks. The following article is based [...]

Social Media Goals: Discovering the Possibilities

Learn more about how to discover what’s possible when setting your social media goals. Continue reading

The Five Business Books That Shaped 2011

Read. Read. Read.

Blog posts are great. So are Twitter, online newspapers and magazines and the occasional Podcast, but if you really want to deep-dive into a topic and spend more than a grazing moment with it, you have to read a well-written book abo…

Amplify your good message with GaggleAmp

In order to keep on the cutting edge of social media I tend to play a lot. Experimenting keeps Abraham Harrison au courant. Several months ago I received a Twitter DM from Shel Holtz asking if I would help him promote FIR for him via my social networks. The link popped off to a companycalled [...]