market research

New Facebook Marketing Research Shows What Works

Are you wondering what works with Facebook and what’s a waste of time? Do hashtags make a difference? What about sponsored stories? There’s recently been ton of research to understand how Facebook marketing is helping (or hurting) businesses. Here are five noteworthy Facebook findings we uncovered from the latest published research. #1: 78% of U.S. [...]

Why Data May Be Steering You Into the Rocks

Yes, big data is all the rage and incredibly powerful. And yes, it’s seductive that we can just “run a report” to see what customers and prospects are doing online. But…. Data and insight are not the same things. (tweet this) Thirst for machined data can cause you to treat customer needs with LESS humanity […]

Why Data May Be Steering You Into the Rocks is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy

Free Databoard from Google lets you make infographics from research reports

Google’s new, free, Databoard lets you make and share custom research-based Infographics from reports in Google’s vast research archives.

Google just put the market research biz on notice

Google’s new Databoard tool isn’t perfect, but it puts a new spin on how people access, consume and use market research data.

Research Shows Blogging a Top Focus for Marketers

Do you ever wonder what tactics, tools and strategies other social media marketers are using? Regardless of how long you’ve been involved in social media, chances are you have some questions that you’d like answered. Questions such as, “What are the best social management tools?” or “What are the best ways to engage my audience [...]

Pinterest Success: Creative Ways to Use Pinterest for Your Business

Do you use Pinterest for business? Are you wondering how your business can benefit from Pinterest? To learn some creative ways to use Pinterest to help your business, I interview Cynthia Sanchez for this episode of the Social Media Marketing podcast. M…

IDC: Big data alone will drive billions in storage sales

IDC is predicting a $6 billion big-data storage market by 2016, part of an overall big data market worth nearly $24 billion.


7 Social Media Trends for Consumers: New Research

Are you wondering what the changing social trends are for consumers? If so, look no further. In Nielsen and McKinsey’s Social Media Report, consumers were surveyed to discover how they use social networks. Here are seven key findings from that report. #1: More Time Invested in Mobile The survey found that consumers are increasingly looking [...]

8 Content Marketing Trends for B2B

Are you wondering if content marketing can help your business? If so, look no further. In this article, I examine a recent study involving 1,416 B2B marketers from North America from the Content Marketing Institute and MarketingProfs. You’ll discover how B2B marketers were leveraging content marketing in 2012 and where their focus will be next [...]

Poptip polls take instant pulse of the tweeting masses

Marketers and the media already get instant feedback from the people they communicate with on Twitter and Facebook, but Poptip, a startup opening to the public this week, wants to help them do it at scale.

The Panic Over Pinterest

By the time you read this, Pinterest may be doomed.

Did you detect the sarcasm in that statement? Two nights ago at Social Slam in Knoxville, Tennessee, I got asked if Pinterest is the hottest thing since… well, the last hottest thing (let’s call it…

How B2B Marketers Use Social Media: New Research

Do you primarily market to other businesses? Are you wondering, “How does social media work differently for B2B businesses?” In the 2012 Social Media Marketing Industry Report, Mike Stelzner asked marketers how they’re using social media. More than 1900 business-to-business (B2B) marketers shared their insights on what’s working with social media marketing and where they’d [...]

Google Partners With Publishers on a New Kind of Paywall

You might not be willing to fork over a monthly subscription fee to read some of your favorite news sites, but would you answer a survey questio…

5 Social Media Tips for Finding and Engaging Your Target Audience: New Research

Do you know where your customers and prospects spend time online? Marketers have long relied on market research to determine where to spend their advertising dollars on television, radio and print advertisements. In the last few years, research organizations have begun providing intelligence on how consumers behave on social networks. The following article is based [...]

Social Media Goals: Discovering the Possibilities

Learn more about how to discover what’s possible when setting your social media goals. Continue reading

The Five Business Books That Shaped 2011

Read. Read. Read.

Blog posts are great. So are Twitter, online newspapers and magazines and the occasional Podcast, but if you really want to deep-dive into a topic and spend more than a grazing moment with it, you have to read a well-written book abo…

Amplify your good message with GaggleAmp

In order to keep on the cutting edge of social media I tend to play a lot. Experimenting keeps Abraham Harrison au courant. Several months ago I received a Twitter DM from Shel Holtz asking if I would help him promote FIR for him via my social networks. The link popped off to a companycalled [...]