Being picked by someone or choosing yourself and leading… which do you choose?
It seems like an obvious answer. Any self-respecting individual would say that they would prefer to choose themselves and be solely responsible for their own success and …
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about thousands of Facebook and Twitter users temporarily changing their avatars in support of marriage equality, currently being debated by the United States Supreme Court. If an Avatar Falls in the Forest… It is admirable – and remarkable – when causes [...]
Are Social Causes a One Click Pony? is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy
Let the tape roll and see what happens.
One of the most important lessons that I learned from my days in the music industry (which was a long, long time ago) is that artists – true artists – don’t like to play by the rules or work within the confines …
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and Managing Bandwid…
What is "native advertising"?
If you’re looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you…
A true story…
The other week, I was on a busy flight out to the West Coast. It was a cold, winter’s day on the east coast and as the plane started to board, the flight attendants were already making announcements about how crowded this flight would …
You don’t necessarily need 10,000 hours of practice and experience in social media to be considered a pro; you just need to know more than the person who hires you! Learn why engaging and doing can get you far. Continue reading →
In a sea of content, how do you make your stuff stand out?
This was one of the questions I was asked during the Burning Questions Panel at this morning’s C2 MTL conference. In short, my answer was: Be awesome because mediocrity is very obvious in a wo…
"I keep having my ideas ripped off!"
I grew up being friends with a very successful individual. The problem was that this individual could have been much more successful (especially if you asked them). If you sat down with this individual an…
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and Managing Bandwid…
When you’re vulnerable people connect more to whatever it is that you’re doing.
If we’re going to talk about the work that we do as a form of art (as I believe it is – much in the same way, that Seth Godin talks about in his business book, Linchpin), …
You will never make it unless you work harder and much faster.
It’s funny how Malcolm Gladwell, Seth Godin, Gary Vaynerchuk and others (including me) are often criticized because their work is mis-interpreted as, "in order to accomplish what thes…
Read. Read. Read.
Blog posts are great. So are Twitter, online newspapers and magazines and the occasional Podcast, but if you really want to deep-dive into a topic and spend more than a grazing moment with it, you have to read a well-written book abo…
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and Managing Bandwid…
Does your flinch response still protect you?
Tony Blauer is a a world-class close-quarters combatives instructor who now spends his days training law enforcement, military and civilians in his personal defense system (Blauer Tactical Systems) based in…
Did this week feel like an entire month to anyone else? Joe Frazier died. Heavy D died. Joe Paterno was fired. Kim Kardashian didn’t make the news. I spoke four times in three days. And Google+ rolled out their brand pages. A lot happened! But nothing compares to the video you’re going to see in [...]
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and Managing Bandwid…
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