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Winning Digital Metrics That Matter

Episode #406 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

I think of one word when it comes to describing Stephen Rappaport: enigma. I have no idea why anyone who is a professional digital marketer…

The Best That Social Media Has To Offer

Episode #405 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

Jay Baer is back and he’s doing what most people in Social Media are not doing: making big and smart moves (and good money, as well I am su…

The Perils Of Social Media

Episode #404 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

I first heard the voice of Eric Schwartzman over a decade ago as a contributor to the For Immediate Release podcast. I was always impressed…

Why Every Brand Should Build An Audience

Episode #403 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

There are few people as passionate as Jeffrey Rohrs when it comes to brands and connecting with consumers. It’s gotten so hot and heavy for…

The Absolute Value Of Marketing

Episode #402 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

Back in 2000 (yes, way back then), I read a book that made me rethink everything that I thought I knew about marketing. It was called, The Anatomy of Buzz, and it was written by Emanuel Rosen. Long before we were all talking about social media, viral videos, content marketing and more, Rosen was busy studying what makes people do the things that they do. You find a “best marketing books ever” list and not see The Anatomy of Buzz on it. Rosen, a former marketing professional, considers himself a writer, researcher, teacher and speaker. I’m fortunate because, over the years, Emanuel and I have become friends. In 2009, he looked again at what makes people talk about brands and wrote, The Anatomy of Buzz Revisited. Now, he’s back with a fascinating business book called, Absolute Value (that he co-wrote with Itamar Simonson). It has been getting incredible reviews… and for good reason. In this book, Emanuel wonders about the value of brands, marketing and advertising in a world where information is everywhere, available in real-time and spin becomes, increasingly, more difficult from brands to pull off. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #402.

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The Culture Of Fear At Work

Episode #401 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

What is your work environment really like? Are you a leader who must inspire your team? Are you on a team with a leader who is inspiring……

Celebrating 400 Podcast Episodes With Douglas Rushkoff

Episode #400 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

For the 400th episode of this podcast series, I wanted to have a serious and in-depth conversation with someone who I consider to be one of the brightest minds when it comes to digital, media and technology. That’s Douglas Rushkoff. The timing could not have been more perfect, because he is back with a new documentary that recently aired on Frontline titled, Generation Like. You will be doing yourself a huge disservice if you don’t take the time to watch it (it’s streaming for free online). Rushkoff’s latest book is called, Present Shock, and he has ten-plus other best-selling books on new media and pop culture (including: Program Or Be Programmed, Life Inc., Cyberia, Media Virus, Playing the Future, Nothing Sacred: The Truth about Judaism, Get Back in the Box: Innovation from the Inside Out and Coercion, winner of the Marshall Mcluhan Award for best media book). He does tons of teaching and public speaking, but also makes time to produce and write documentaries like Generation Like (along with The Merchants of CoolThe Persuaders, Digital_Nation). If that weren’t enough, Douglas Rushkoff has written two series of graphic novels for Vertigo called, Testament and A.D.D.. I’m always honored that he takes the time to have these types of conversations with me, and we decided to deep dive into some of the bigger themes of this documentary, and what it means to society, as a whole. Lastly, thank you very much for listening to my podcast. I put out these shows, because having these conversations make me better (and hopefully smarter)> The fact that thousands of people – every week – enjoy them right along with me is a true privilege. I’m not one to celebrate milestones and the like, but thank you for being a part of my journey to discover. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #400.

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Killer Online Content With Brian Clark Of Copyblogger

Episode #399 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

It’s hard to argue that we don’t live in a world where there is simply too much good content, and it’s everywhere. Brands are expected to not only be great advertisers and listeners to their customers, but to be excellent publishers as well. It’s not an easy ask. It’s something that most brands struggle with. It’s something that Brian Clark has been helping companies tackle for a long time. Copyblogger started out as an incredible blog to help people (and brands) figure out what works when it comes to creating online content. The blog still acts as a treasure trove of information and insight on the topic, but Copyblogger is much more than a blog. In the past few years, Clark and his team, have built Copyblogger Media – a company that offers software and training with over 100,000 customers who are doing their best to create better content marketing online. I have known Brian for many years, and we finally managed to schedule a conversation about the changing landscape of blogging, social media and content marketing. Enjoy the conversation… 

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #399.

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Building A Decoded Company

Episode #398 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

How much data is big data? How well can a company leverage that data and technology that they have to make the actual company a better place to work? These are just some of the questions that co-authors Rahaf Harfoush and Leerom Segal attempt to decode in the book, The Decoded Company. Segal is the president and CEO of Klick Health (a well-known healthcare marketing agency) that is both well-recognized for their client work as well as being an “e-mail free” work environment. Harfoush is a technology and media author, speaker and thinker who is best known for her book, Yes We Did: An Insider’s Look at How Social Media Built the Obama. Along with two other Klick team members (Jay Goldman and Aaron Goldstein), they are hoping to encourage other businesses to rethink what the workplace of today can look like in order to create a place where companies know their own people better than they know their consumers. It’s big, it’s bold and it’s thrilling. Enjoy the conversation… 

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #398.

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The Psychology Of Online Persuasion

Episode #397 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

What does it take to get a consumer to do something online? We can’t argue that we live in a world of brand saturation. From very small, in…

Humanizing Brands With Stories And Comedy

Episode #396 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

Welcome to episode #396 of Six Pixels Of Separation – The Twist Image Podcast. He’s been on Conan O’Brien, David Letterman, Saturday Night …

What Will Be Your Body Of Work?

Episode #395 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

What do you do for a living? How many times have you been asked that question? If you don’t have a nine-to-five job, but are currently tryi…

Brooks Forester From The Bachelorette Talks Reality TV, Marketing And More

Episode #394 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

I spent some time last year at HubSpot‘s inbound marketing summit in Boston. It was, without a doubt, one of the most exciting marketing events I had attended in a long time. You could feel the excitement in the air, as more and more national brands began to embrace the power of building relationships and figuring out new ways to market their products and services. It was a stellar line-up of presenters, and I found myself quite taken aback by a spoof of the ABC reality TV show, The Bachelorette, that the company executives were performing live on stage. It turns out that Brooks Forester, who was a contestant on the ninth season of the reality televisions series, made a very newsworthy exit from the show when it was down to the wire. It also turns out that Brooks works in the inbound marketing space and wasn’t just there to be the comedic relief for the Hubspot folks, but was actually going to discuss some of the marketing lessons that he learned while being on the show (and the aftermath). In those few days, we connected and decided that – when he was prepared – we could our own, little, “The Bachelor reveals all…” about marketing, being a reality television celebrity and what comes next. He’s a super-kind individual and I hope you enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #394.

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A State Of Content Shock

Episode #393 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

Here is the definition of Content Shock from Mark W. Schaefer: “Content Shock is the emerging marketing epoch defined when exponentially increasing volumes of content intersects our limited human capacity to consume it.” In short, it’s getting more and more expensive and difficult for brands to create content in a world where consumers have a finite time to consume it all. Do you believe in this or do you not? Schaefer presented this theory (something I have blogged about on countless occasions with my own spin) on his Grow Blog earlier this month. That blog post has since generated over 300 comments and tons of diverse feedback. Shel Holtz (famed communications professional and one of the voices behind the long-running podcast, For Immediate Release – The Hobson And Holtz Report) took exception to the theory of Content Shock in a blog post titled, Six Reasons There Will Be No Content Shock. It felt like this could be a very interesting three-way debate. I hope it doesn’t disappoint. Enjoy the conversation…

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #393.

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What A Three Billion Dollar Company Looks Like

Who is Tony Fadell?

He has had many successes. Prior to January 14th, 2003 most people knew Fadell as the person that Apple called in 2001 to help design a MP3 player that would work with their iTunes platform, because the company felt that most of th…

A New Era Of Marketing Has Arrived In The Age Of Context

Episode #392 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

When it comes to technology evangelism, it’s hard not to think about people like Shel Israel and Robert Scoble. Together, these two co-authored the book, Naked Conversations – How Blogs Are Changing The Way Businesses Talk With Customers, back in 2006. The book was prescient, and was key in helping brands to better understand the power of blogs and how to actually implement a lot of the thinking that came out of The Cluetrain Manifesto (widely regarded as the starting point of social media). Today, these two journalists, bloggers, authors, tweeters, online publishers (and more) are back with their second book that they’ve done together titled, Age Of Context – Mobile, Sensors, Data And The Future Of Privacy. The Internet is no longer just a more interactive screen than television. It is everywhere. Technology is moving from screens to devices and that’s going to change everything. From connected dishwashers to being able to monitor every nuance of our personal health in real-time. These are both interesting times and confusing times. The Age Of Context breaks down these movements, what they mean and why businesses (and individuals) need to start paying attention to them. Enjoy the conversation… 

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #392.

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When You Do Bad Marketing, Kittens Die!

Episode #391 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

Before you go calling your local chapter for animal protection, please know this: I love all people and all animals. Especially cute, littl…

When Customers Attack

Episode #390 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

I have been friends (and following) Paul Gillin for years. Back when I was giving some of the first full-day social media seminars to marketing professionals, his book, The New Influencers, was part of the recommended reading list. Gillin stayed connected to the intersection of social media, marketing and has a focus on the B2B landscape. The New Influencers came out in 2007 and Gillin has been prolific since that one was published. He wrote Secrets Of Social Media Marketing in 2008, The Joy of Geocaching with his wife in 2010,  Social Marketing To The Business Customer with Eric Schwartzman in 2011, and most recently, Attack Of The Customers. I’m thrilled that the veteran technology journalist agreed to talk about all things digital with me. Enjoy the conversation… 

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #390.

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Epic Content Marketing

Episode #389 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

It there is one new service marketers felt that they had to wrap their heads around in 2013, it was content marketing. In fact, one could a…

The Best Gift That You Can Give Yourself

We are quickly entering into the holiday season.

That’s a lie. We’re already deep into it. The parking lots at the local shopping mall are unbearable. The streets are filled with people trying to get everything in order before we all take a well-deserved break next week to spend time with our loved ones (and the ones we have to fake it with). With that joy and happiness often comes some excess (too much food, too much drink) and some lapses (not enough good judgement, not enough time to go to the gym). As the week unfolds, we look towards the New Year and all of the things that we’re hoping to accomplish to make the next year better than the last one.

Let’s not talk about resolutions.

Forget about what you should be doing. Forget about the few pounds you need to shake off or the exercise program that you’re going to start (CrossFit anyone?). Let’s not talk about that book that you’re finally going to write or how neat and tidy you’re going to keep your work area. Instead, I want you to think about the five people who impress you the most in life. They don’t just have to be business leaders. They could be artists, musicians, celebrities, comedians, philanthropists, comedians, doctors, teachers… it doesn’t really matter. List them off. Take two minutes and write next to their names what makes them so great at what they do. I’ll wait…

What did you find?

Where did presentation skills or their ability to tell a great story show up? Most people don’t realize it, but this is – without a doubt – the one thing that each and every admired individual has in common. Yes, they each have intellect, skill, wisdom, creativity and more, but without their ability to cogently communicate it, most great things simply die on the vine. I’m often asked about my route to success. It’s an awkward thing for me to think about, because I don’t consider myself successful. I still feel like a kid who is on a path and trying to find just the right direction. That being said, I know when I found my confidence… and that came when I got comfortable presenting. I used to panic in meetings. As people would go around the table to introduce themselves, I would get sweaty palms and cotton balls in my mouth as my turn arrived. My voice would be weak and meager when I spoke. I was unsure about myself and worried what others would think of me. When I was first asked to speak in public, I choked. I made all of the classic mistakes. I put it off until the last minute, I wrote up a speech and tried to read it to the audience. It was a brutal. I wanted to die. Several years later, when I got another chance to speak (this time on a much bigger platform), I took the time to get it right (you can read much more about the process right here: How To Give A Great Presentation (Seriously)). That changed everything for me. It made me a better businessperson, a better member of my community, a better friend and a better family member. When I learned how to present, it made me a better person. Period.   

What kind of presentation skills do you have? Seriously.

It’s not about knocking it out of the park in your next sales presentation, it’s about something much deeper. For the next few weeks, start paying close attention to those that you admire and those that you aspire to be. Watch how they present. In small groups. In large groups. When they are one on one. Watch how they not only present ideas and concepts, but how they weave stories in to make a point or to be memorable. My guess is that you will have the same awakening moment as I did (nearly eight years ago). Those who can present… and present well by telling a compelling story… typically win (unless they’re using their powers to be deceitful and dishonest).

Here’s the gift that you can give yourself…

What those people have is not a gift. It’s a skill set. Sure, for some it comes more naturally and some will be better at it than others, but it is still a skill. A learnable skill. Here’s my New Year’s promise to you: the better you get at presenting, the better your income will be. If you’ve been playing along, you will know that I have been blogging daily for over ten years, and I tend to not make dramatic statements like this. But, it is true. I have seen people go from non-existent skills/decent presentation skills to being really good at it, and I’ve seen their income grow exponentially along with their rate of growth in presentation skills. So, if you’re thinking of what to get for yourself during this holiday season, I’m going to recommend that you give yourself the gift of better presentations skills.

Where do you start?

If you want to get started right away, take a look at what your local Toastmasters are doing. I’d also snoop around and see if anyone in your area offers up a course on stand-up comedy. Typically, the gist of those courses get you thinking about how to build a story (in this case, a funny one) and by the end, they want you on stage trying it. You should also follow the blogging, books and courses of people like Nick Morgan, Nancy Duarte, Garr Reynolds, Peter Coughter and Jeffrey Gitomer. Head over to YouTube or iTunes and watch presentations from the people that you admire most. Watch how they build a story and follow their body language as well.

It’s a gift. You deserve to give yourself something. Do this. You will enjoy the process. You will be thankful that you did. Promise.

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Should Brands Have Zero Paid Media As A New Marketing Model?

Episode #388 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

This is also episode #27.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Pod…