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Staggering Stats And The New Reality

Have you seen the CTRL ALT Delete experience yet?

My latest book, CTRL ALT Delete, came out two days ago. In an attempt to create attention and interest, the team at Twist Image put together a very compelling story about business today. So far, the ex…

Welcome To The One Screen World

Channel surfing got weird.

There was this episode of All-Star Celebrity Apprentice this season that revolved around each team’s ability to create a television ad for the consumer electronics company, LG. It wasn’t really about a particular model of te…

CTRL ALT Delete. Reboot Your Business. Reboot Your Life. Your Future Depends On It. Today Is The Day

What are you going to reboot today?

Today is the day. My second business book, CTRL ALT Delete, is now available. This book is broken up into two sections. Section one is titled Reboot: Business and in it, I define the five movements that have changed…

The Niche Of Things And Other Stuff

When was the last time you went to a conference and took twelve pages of detailed notes?

Here’s a truism: I am spoiled. As part of my role at Twist Image, I go out and speak to about sixty groups every year. In short, I get to see it all (and I feel v…

If Someone Is Watching, You Will Pedal Faster

We are creatures of evolution. No matter how hard we try to deny it.

Marketing is about understanding the human condition. And, while we have changed so dramatically as people, there are certain evolutionary things that stick with us. When trying to f…

Two Terms Marketers Need for Today’s Media Landscape

We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for just how massive the disruption has been.

You needn’t look any farther than this one staggering statistic to understand the change that has b…

Pay Closer Attention To YouTube

It’s not just about the views anymore.

There are two strikingly new(ish) things happening on YouTube that could very well position it to be one of the most interesting developments in how television (and eve movie-like) content gets consumed and monet…

The New Digital Age

There’s a new book in town that is worthy of your attention.

No, this isn’t a self-promotional post about CTRL ALT Delete (as I head into promotion for it next week, you can be sure that there will be plenty of it ;) . Eric Schmidt (Google’s Executive …

The Power And Disappointment Of Digital Marketing

Everything is digital.

I’ve been banging that drum for well over a decade now. At first, it was heresy, then it was wishful thinking and now it is suddenly becoming a reality. You know it’s a reality when traditional advertising agencies are claiming …

Is Google Breeding An Army Of "Glassholes"?

The Post PC world will not be kind to advertising as we have known it.

There are two trains of thought here that are important for media professionals to think about as we move forward into a world where screens are ubiquitous, cheap, connected and vi…

Six Links Worthy Of Your Attention #149

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitori…

Why Things Catch On

What makes something contagious?

This is the question that consumes Jonah Berger, the James G. Campbell Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania. He’s also the bestselling business book author of Contagi…

Bitcoins And The Future Of Business

Facebook is a license to print money.

As far as social media goes and the growth of online social networking, it’s hard not to have Facebook be the first thing that comes to mind when you think of new media, at this point. The company claims well over…

Life In The Social Era

This is not a post about social media.

This is not a post about social business. This is a post about the social era. It’s something that my good friend, Nilofer Merchant, cares about (deeply). The other week she gave a presentation at Google about he…

Do Robots Make Better Marketers Than Humans?

It turns out that human beings are making advertising more complicated than ever before.

Opinions, ideas, creativity and more have become the battlegrounds in the war to figure out who is the better advertiser: human beings or robots? Think this is a …

Six Links Worthy Of Your Attention #145

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitori…

Is Marketing About To Get Really Creepy Or Really Good?

Apple acquired a company last week. It’s something to pay attention to.

There is still one slightly unchartered territory that will – without question – be the last mile in marketing. It is the ability for a brand to deliver contextual and highly targ…

You Must Read This!

What has become of the words that we read?

There are many converging forces that could lead you to believe that the skilled craft of formulating words that raises the general public’s IQ, informs the world and inspires us to be more – on many levels -…

Six Links Worthy Of Your Attention #143

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring, Managing Bandwidth:…

End Of Blogs

I love my blog. I love your blog. I love blogs.

Call me old-fashioned. Loving blogs has nothing to do with me not loving the newer stuff. I love Twitter, Facebook, Google+ and other places to publish, share and connect too, but I have a soft spot for …

Who Needs Big Data?

My, what big data you have!

You really can’t toss a marketing blogger without watching the term "big data" tumble out of their pockets these days. If there’s something – anything – that gets marketers all excited, it’s the notion of big data…