Channel surfing got weird.
There was this episode of All-Star Celebrity Apprentice this season that revolved around each team’s ability to create a television ad for the consumer electronics company, LG. It wasn’t really about a particular model of te…
When was the last time you went to a conference and took twelve pages of detailed notes?
Here’s a truism: I am spoiled. As part of my role at Twist Image, I go out and speak to about sixty groups every year. In short, I get to see it all (and I feel v…
It seems like online publishers are starting to think about the digital-first experience.
In the past short while, we have started to see what could only be described as "true online publishing" taking on a new (and pretty) look and feel. It…
It’s not just about the views anymore.
There are two strikingly new(ish) things happening on YouTube that could very well position it to be one of the most interesting developments in how television (and eve movie-like) content gets consumed and monet…
Being picked by someone or choosing yourself and leading… which do you choose?
It seems like an obvious answer. Any self-respecting individual would say that they would prefer to choose themselves and be solely responsible for their own success and …
If you think it’s dumb, don’t do it.
Not many marketing professionals are willing to do that. Recently, I saw a quote from a famed author who said: "I’d rather stick pins in my eyes than tweet." Personally, I’d rather stick pins in my eyes t…
Big brands are trying to make big moves in social media.
There is an arm’s race – of sorts – for brands to reach a million fans (or more) on Facebook. Brands will look to see how many people are connected to their number one competitor (or the industr…
Would you like this (or any) content less if a robot had written it?
The media is filled with news items abut how robots and algorithms are taking the work away from real, kind and personable human beings. That is one train of thought (personally, I’m…
Who amongst us is able to consume all of the content that we save?
Long before RSS feeds, Twitter, Facebook and more, I was a heavy subscriber to email e-newsletters (in fact, I still am). But I no longer have the same habit that I used to have. I use…
What has become of the words that we read?
There are many converging forces that could lead you to believe that the skilled craft of formulating words that raises the general public’s IQ, informs the world and inspires us to be more – on many levels -…
I love my blog. I love your blog. I love blogs.
Call me old-fashioned. Loving blogs has nothing to do with me not loving the newer stuff. I love Twitter, Facebook, Google+ and other places to publish, share and connect too, but I have a soft spot for …
Let the tape roll and see what happens.
One of the most important lessons that I learned from my days in the music industry (which was a long, long time ago) is that artists – true artists – don’t like to play by the rules or work within the confines …
Smart TV growth is about to explode.
That’s the news out of MediaPost yesterday according to the article: Smart TV Growth Is Set To Explode. But, the bigger question is this: are consumers ready and knowledgeable enough to make this work? I believe th…
What should a brand do on Facebook?
That question above… the one about brands on Facebook… yesterday, I got that asked that question three times. Yesterday. The pressure that brands feel to make connections on Facebook is tremendous. They’re readi…
Whether it’s a boardroom or a convention center, it’s common (and normal) to have stage fright.
Volumes of books have been written about overcoming stage fright. These include books that have been written by psychologists, neuroscientists, performance…
Consumers are fundamentally ahead of brands when it comes to technology and social media.
You may have heard this line before. I use this line in my presentations, in articles and in past blog posts. It is the battlecry by which us marketers hope to s…
Traditional media is getting it all wrong (again).
On December 31st, 2012, MediaPost ran a news item titled, For Traditional Media, Digital Remains Elusive Promise, that looks at the conversion of traditional advertising dollars into digital ones. Fro…
Where do ideas come from?
If there were a magic formula or a way to both track and ensure that an idea makes it through your synapses into the real world, there would be gold in them there hills. What makes human life so fascinating (at least to me), …
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