You have a right to opt out of anything and everything.
As a marketing professional, there is nothing I hate more than receiving any form of communication (email, Web experience, social media, mobile, whatever) and not see an obvious place where I can…
Before you go spouting off the answer to this question…
Please read this article from The New York Times titled, E-Commerce Companies Bypass the Middlemen. If you think that branding and retail have become complicated because of stuff like showroomi…
Who amongst us is able to consume all of the content that we save?
Long before RSS feeds, Twitter, Facebook and more, I was a heavy subscriber to email e-newsletters (in fact, I still am). But I no longer have the same habit that I used to have. I use…
Smart TV growth is about to explode.
That’s the news out of MediaPost yesterday according to the article: Smart TV Growth Is Set To Explode. But, the bigger question is this: are consumers ready and knowledgeable enough to make this work? I believe th…
Any tracking of information of consumers without the consent of your consumer is a breach of privacy, right?
In my forthcoming business book, CTRL ALT Delete (out May 21st, 2013), I go in-depth on the notion that consumers need to better understand th…
How long will the personal computer – as we have known it to date- be relevant?
If you look at any data points surrounding mobile (and putting it in context on a global level), it seems like nobody is using a computer anymore, doesn’t it? How of…
You have to watch this conversation.
Daniel H. Pink is one of the best business book authors and thought leaders on business out in the wild. He’s written some of the most compelling books including, A Whole New Mind, Drive and his latest, To Sell Is …
How many screen are there? You’ve heard of the three screens? The four screens? The companion screen?
The three screens are: television, computer and mobile. The fourth screen became the tablet (it’s debatable). The companion screen is whatever other …
Consumers are fundamentally ahead of brands when it comes to technology and social media.
You may have heard this line before. I use this line in my presentations, in articles and in past blog posts. It is the battlecry by which us marketers hope to s…
The only thing I hate more than people who lie is when I’m being forced to lie to others.
Don’t make me lie. This was my conversation with a recent border crossing guard at the airport:
Guard: What is the purpose of your travel?
Me: Business.
…
Another testament to the power of a fully integrated marketing message.
I was watching a television commercial for a luxury automobile the other day. It was your typical standard fare as far as car advertisements go. Rolling hills, a beautiful backdro…
It’s amazing how content finds you, isn’t it?
Brands feel the need to impress. They do this by trying to create something grand that people will like. If it clicks, if it works, they lather, rinse and repeat. There’s a reason consumers have so much fa…
Does it matter which device a consumer uses to connect with a brand?
Think about this question another way: does the rise of the tablet make for a different shopping experience when compared to the desktop or mobile Web? Touch, screen size, portabili…
Who owns your brand?
I don’t mean this in a "does you consumer now control the brand?" kind of way. I mean it in a, "where do people go to connect with your brand?" kind of way. I was flipping through an in-flight magazine yesterda…
Let’s start with the story from a market of one…
I bought the first iPad from Apple and loved it immediately. I wound up lugging it around with me all over the world along with my MacBook Pro. As soon as the latest version of the MacBook Air was rel…
Maybe you should not be thinking of ways to create and publish more content.
What do you really think consumers want: to have that much more engagement with your brand or to have an easier, simpler and faster experience? While you may think that those…
At what point will the proverbial levee break?
Marketers are busy telling their clients to start producing content or suffer the wrath of becoming irrelevant. My hand is raised and my head is bowed down in shame. Content needs to be created for a capt…
My personal blog Alexartisia