chris brogan

Freak Success: A Dialog With Chris Brogan

Do you feel like you don’t fit in? Are you wondering how you can succeed in business by being different? To learn about how your unique qualities can help you achieve success in the business world, I interview Chris Brogan for this episode of the Social Media Marketing podcast. More About This Show The Social [...]

This post Freak Success: A Dialog With Chris Brogan first appeared on Social Media Examiner.
Social Media Examiner – Your Guide to the Social Media Jungle

The End Of Customer Service

Now that everyone complains… nobody cares when there is a complaint.

There was a time (not that long ago), when someone’s complaint online would be rocketed to the executive office, changes were made and brands were being held accountable for their foibles and mishaps. It was the early days of social media (nearly a decade ago). We had the Slashdot effect and more. It was a time when Jeff Jarvis complained about his experience with Dell (now, a story that lives on in infamy as Dell Hell) and it (along with other similar stories) demonstrated that the power to publish a story online had ramifications well beyond the usual “write a letter to the company” and hope that they respond. Back then, you would do an online search and see massive corporate websites vying for search engine optimization over someone with a blog and a bad customer experience. Online social networking took hold and these stories were further exasperated. Brands went from private responses to very publicly trying to resolve customer service issues.

David meets Goliath.

It’s hard not to face the reality that the vast majority of brands came into social media and digital connectedness kicking and screaming. They made very public concessions and apologies. Several organizations have since restructured how their marketing, communications, customer service and more interact with each other and with consumers. Transparency, speed-to-response, bringing a sense of humanity to the brand have all become corporate cultural pillars that every brand now lives to embody. It’s not easy. Remember back when the sentiment was that a brand needs to respond to everything – positive, negative and neutral – everywhere?

But, there’s something else.

Do brands really care anymore? Are there now so many people online, in so many places that it has become both impossible to keep up and, to be raw, not all that important for brands to respond because of the sheer volume? Did the whole United breaks guitars actually do any material damage to the brand? There are some many customer reviews online, that it is often difficult to make heads or tails of something. I’ll often find myself wondering about how brands respond to customer service online, because the same/annoying passive-aggressive type of customer service calls are now being embodied in the digital channels. In fact, when I have a customer service issue, I am prone to not post it online, as I don’t feel the need to leverage my community to get a response or a desire to publicly call any one brand out. I simply want a response and resolve to be done privately. The desire for brands to force this outing on social media is bewildering to me. This past week, Chris Brogan was ranting about his own customer service issues with Dell (you can read about it right here: Update to my Dell Hell Story).

Social Media Cowboys.

Brogan’s raw frustrations or issue with Dell and their products isn’t the crux. The real point of focus lies in the corporate integration. Forgetting that this is Dell, that this is Chris Brogan and that all of this is very public, what we’re seeing is a failure of integration. I loved his use of the term “social media cowboys”, because it speaks volumes to the real challenges that a brand faces in a world where consumers are both the center and the true omni-channel of a brand experience. Sadly, most companies have some kind of social media cowboy. It’s an analytics package, it’s a social media monitoring tool, it’s a real-time marketing command center, it’s a handful of work-from-home helpers, it’s a four person team working within the communications or customer service center to be listening and responding to trending issues. In short, it all means nothing, if it’s not integrated into the core product/service. Having a handful of emails (or people) run through the organization with their hair on fire because someone with any semblance of an audience (like Chris Brogan or anyone else) is demanding answers doesn’t change how a brand operates. It creates a dissonance with how everything else runs.

Sadly.

What have we learned? This is what really made me sad and frustrated after reading Chris’ post: we have not learned much after all of this time. And, for all of the talking that has been done, not much has changed. You would think that Dell (which is often held up as a case study is excellence for social media and monitoring) would be able to nail something so basic. So, left to our devices, I’m wondering how many true strides brands have really made in an effort to be better, to be more transparent, to be more human and to connect more with their consumers? Ultimately, how many brands have built a better organization, in a world where every voice now has a stage and an audience?

I’m hoping this isn’t the end of customer service.

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Who Cares What Chris Brogan is Drinking?

You know who Chris Brogan is, right? Skip the following paragraph. What?!? You don’t know the name? Chris is the publisher of Owner Magazine, CEO of Human Business Works, a publishing and media company, a keynote speaker, marketing consultant to major brands, and the bestselling author of six books. Marketers want a piece of Chris. […]

Who Cares What Chris Brogan is Drinking? is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy

Podcasting for Business: Top Podcasters Share Success Tips

Are you thinking of starting a podcast for your business? Wondering how top podcasters use their podcasts to grow their businesses? To learn how podcasting can help build your business, I interview Michael Hyatt and Chris Brogan for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is [...]

This post Podcasting for Business: Top Podcasters Share Success Tips first appeared on Social Media Examiner. Social Media Examiner – Your Guide to the Social Media Jungle

My 3 Words For 2014

Happy New Year! Welcome to 2014. What’s your plan?

I was never a fan of goal-setting… and even less of a fan of New Year’s Resolutions. For a long while, I was working within a framework called The Goal Cultivator courtesy of Dan Sullivan (aka The Strategic Coach). I felt like his perspective on goal cultivating versus goal setting was a new paradigm, and – in looking back at those initial exercises – it’s amazing to see how profound that experience was in shaping my present-day situation (special thanks to my dear friend, Barry Pascal, for introducing me to the work of The Strategic Coach). Every year, Chris Brogan (Trust Agents, The Impact Equation, etc…) does an exercise he calls, My 3 Words For The Year. Brogan explains it like this: “In an effort to tell bigger stories, I’ve found that the concept of three words allows me to think in more dimensions about what I want to do with my life and it lets me apply lots of tangible goals instead of what most people do when they focus on just a finite task. It’s a bit like turbo-charged goal planning.” He unveils how his process for coming up with his three words for the year and unveils them on January 1st of each new year.

Going public.

I’ve been doing this exercise ever since Brogan first introduced it. Each year, around December – without prompting – I find myself starting to think about my three words. The pressure is on. It’s a good pressure, but it’s pressure. All of us hope to do more, be more and achieve more. Nailing it down to three words is always a welcome challenge. This year, I have decided to make them public (as I did last year). Part of the work that I did within The Goal Cultivator program proved to me that “putting it out there” makes it real, tangible and easier to focus on. So, here’s goes everything…

My 3 Words For 2014

  1. Lose. I hate to lose. We all hate to lose. You will hear people say that all of the greats have lost more often than they have won. I still want to “win.” Badly. In 2014, I’m going to think deeply about the moments when things don’t work out the way I had hoped or wished for. I’m going to try to get through the mourning period quicker by forecasting the lessons of loss in a more pragmatic and less emotional way. Still, that’s one of the smaller reasons I chose “lose” as one of my words. In fact, I need to lose a lot of things in 2014. From a couple of pounds (who doesn’t need to lose that?) to the bad habits that I picked up last year of not reading enough books. This year, I’m going to lose many more tiny and nuanced changes I have had in my professional career and adjust them more than ever. “Lose” to me represents the same thinking as working with an editor (which, I sadly only get to do on bigger writing projects like a book or submitting a piece to the Harvard Business Review). I am going to do my best to lose and edit a lot of my current work tactics in an effort to “sharpen the sword” and gain more efficiency. Time to lose a bunch of stuff in 2014 that wasn’t working for me in 2013, and embrace the fact that to lose is a set-up shot for the rest of the game, when played well and accepted.
  2. Win. A long time ago, one of my business partners at Twist Image once told me that it doesn’t matter whether you win or lose every new business pitch, but rather that you keep on going. If you look, historically, at some of the greatest marketing agencies that our world has ever seen, it is not the ones that won the most pitches that have survived and thrived. It is the ones that became resilient and just kept on going (not winning over time, but winning enough to grow). Granted, this great piece of advice came from the same individual who often reminds me that they don’t get out of bed in the morning to “break even,” and this is the same individual who used to have a sign up in their old office that read: “Be brilliant. Be brief. Be gone.” The message is clear: we need to win more. Not that  I didn’t have enough “wins” in the past, and not that I don’t love to win, but winning more in the sense of crossing a symbolic finish line not by inching my hand across it, but with a smile and a sense of abundance. This is also about taking a moment to celebrate the good stuff too. It’s about doing enough training and practice, so that you don’t just get something done, but rather you feel like you have won at the task or effort. This notion of “win” can probably best be summed up by thinking about the title of Todd Henry‘s latest book on creativity titled, Die Empty. To me, winning will be about dying empty. Leaving it all out there and making sure that it was the best that I could do.
  3. Stop. I don’t stop often enough. To breathe. To play some electric bass. To read more. To look you in the eyes and have a meaningful conversation. To have breakfast with old friends. To go for a long and unplanned walk. To be “in the moment” instead of thinking about what’s coming next. This is a simple extension of what James Altucher would call “time traveling.” It’s something we all do. And we do it often. We stress over things that happened in the past, or we worry about what could potentially go wrong in the future and all this does is cause us worry, anxiety and damage in the present. We can’t control or do anything about our past or a future that does not yet exist, so we “time travel” instead of living in the present with purpose and mindfulness. Stop. 2014 will provide many more instances for me to stop. Yes, even to stop and smell the roses.

What three words will you focus on in 2014?

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The Virtuous Circle of Mentorship and Its Impact on Your Career

My friend Marcus Sheridan wrote a very forthright blog post (as is his custom) recently called “8 People That Dramatically Impacted My Life in 2013.” I was amazed and gratified to have been mentioned in that post. Here’s what Marcus wrote: I’m going to be very honest here and say there have been times I’ve […]

The Virtuous Circle of Mentorship and Its Impact on Your Career is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy

       

Should Your CEO Actively Use Social Media? Here’s How from Chris Brogan

Social Media for Executives – Interview with Chris Brogan originally published on Tech Page One. With 27% of total U.S. internet time spent on social networking sites (Experian) and 55% of marketers spending more marketing budget on social media in 2013 (eMarketer), the momentum of the social web has clearly gained mass appeal. Yet many [...]

What’s The Point In Commenting On Blogs?

What is the true value of a comment on a blog?

If you go back in time (a little over a decade ago), the mainstreaming of blogging as a publishing platform brought with it a couple of unique features. Initially, these instant publishing platforms were seen as simple online journals for those who wanted to keep them. Eventually, additional features like the ability for a reader to comment on a post and the introduction of RSS (a syndication feature that would notify readers by email or web-based readers when the blogger updated or published to the blog) helped to propel the platform to the mainstream. To this date, there is a constant slew of criticism and discourse on the importance of comments. Simply put, there is a strong legion of new media pundits who believe that a blog isn’t a blog without comments and the back and forth between the key blogger and the readers. There are some famed bloggers (like Seth Godin) who don’t even allow comments on their blog posts, there are people like yours truly who allow people to comment freely but rarely add to the discourse, and then there are those (like Gini Dietrich, Chris Brogan and Mark W. Schaefer) who spend a lot of time playing in the comments.

There are no wrong choices, so long as they are tied to a strategy.

Blogs are a publishing platform that allow anybody to have an idea and to publish said idea in text, instantly and (mostly) free to the world. Individuals and businesses need to best define how this type of media drives the overall strategy and adds true economic value to the brand. People like Godin, are simply looking for a way to share what they are thinking with their readers. Personally, blogging is a publishing medium that enables me to publish a thought, idea or perspective with the world, in the hopes that others will take it and add to it. For people like Dietrich, Brogan and Schaefer, they are trying to build an engaged community in the spirit of peer-based communication on their own platforms. Each individual is, hopefully, acutely in touch with what the end game is and laser-focused on ensuring that their blogging matches the strategy.

The conversation is everywhere.

The truth is that you no longer need Seth Godin, Chris Brogan or my blog as a destination to comment. As social media continues to expand, individuals interested in leaving a comment for a Seth Godin blog post can do so on their own Facebook page, on Twitter, on YouTube or even on their own blog. That’s what makes the non-hierarchical and disintermediated publishing platform that social media affords us so fantastical. If something’s upsetting to you, if something has inspired or if you feel that you just want to acknowledge something that a blogger published, you don’t need their platform or their validation to add to the discourse. The idea of a centralized receptacle for everything surrounding one, particular, piece of content seems both silly and counterintuitive in these hyper-connected platforms.

Sharing and sharing alike.

A personal story: often when people leave a comment on my blog, I do not respond. It’s not a policy. It’s not the law. It’s probably a character flaw. Ultimately, I feel like I have said everything that I need to say on the topic, and I’m hopeful that the comments from readers are additions to that piece. Some agree, some add perspective and some disagree with my content. There are many instances when other readers respond to comments left by other readers. There are instances when I jump in. All comments are being read, digested and considered, but the need to leave the digital equivalent of a high five doesn’t fit with my personality. It’s not an indication that I’m not appreciative of the discourse (quite the opposite, I’m extremely thankful that individuals read the content and feel compelled to comment). I’ve had people leave a comment, then post to Twitter that they have left a comment, then posted a link to the blog post with an additional comment on LinkedIn, Google + and more. There are many social media “experts” who feel that every comment must be acknowledged on a blog post. Does this mean that bloggers must also acknowledge those additional comments, shares and more on every other channel as well? The power of social media and blogs comes from the ability to easily share something that matters. The additional content that gets bolted on by others (including comments) help turn this content into a more three-dimensional piece of text-based content. In the past, the amount of comments to a blog post used to be a major metric for success. In a world of abundance, perhaps the more important metrics should be:

  • Did the content resonate?
  • Do people talk about it beyond the blog (Twitter, Facebook, YouTube, on other blogs, podcasts, etc…)?
  • Do the readers keep coming back for more?
  • Do the readers have the means to add their own perspective wherever they would like?
  • Did the content amplify beyond these readers into their networks?
  • Do the people who curate the type of content that the blogger writes about take notice and share it?
  • Can the content be repurposed for the brand, the industry or the greater community at large?
  • Does the blog act as a great entry point to learn more about the brand?
  • Does the blog humanize the brand?
  • Does the blog communicate in a more humane way?

Let’s get over the comments.

Comments are great. They add perspective and personality. But, they may no longer be a key metric for success. At a more macro level, social media affords brands the opportunity to create unique and new metrics that aren’t universal. An ad is about an impression, the amount of people who saw that impression, the amount of attention it created and, ultimately, did people buy and talk about the brand. Blogs can do a myriad of other things, and those metrics should not be dismissed or admonished simply because certain individuals feel that a blog (and the comments that go along with it) all need to act and play a certain way as a metric for success.

What’s your take? Is a blog merely the sum of its comments and commenters or is it time to redefine the value of comments on a blog?  

The above posting is my twice-monthly column for The Huffington Post. I cross-post it here with all the links and tags for your reading pleasure, but you can check out the original version online here:

Additional note: This blog post was inspired by questions asked by Mack Collier during our #BlogChat on Twitter. It also serves as a response to the blog post, Should Bloggers Respond to Comments?  

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The Depressing State Of Social Media Marketing

How do you think brands are doing when it comes to social media marketing?

My friend, Chris Brogan (co-author with Julien Smith of Trust Agents and The Impact Equation), laments the state of social media marketing in one of his latest blog posts, The Bare Truth About Social Media Marketing. While Brogan paints the landscape with a wide brush and lacks any quantitative of qualitative data to back it up (beyond his own review of what some brands are doing in spaces like blogs, Facebook, Twitter and YouTube), it’s easy to understand and relate to his frustrations.

Social media is not living up to its promise.

You don’t have to go that far back in time. A little over ten years since the publishing of the momentous business book, The Cluetrain Manifesto, painted a picture of how brands could now conduct themselves. Everything was so bright and hopeful back then. Suddenly, all of this inter-connectivity and untethered consumers would lead us to a path where markets truly would become conversations and the promise of Don Peppers and Martha Rogersone to one marketing world would and could come true. In a way, social media has over-delivered on certain aspects of the equation. No one could have imagined just how transformative these technologies and innovations have become. Nobody could have imagined how willfully consumers would want to connect and publicly share so much personal and contextual information. Nobody could have imagined a world where each and every one of us would become our own media channels, publishing our thoughts in text, images, audio and video to the Web… and to the world in real time. Nobody could have imagined the volume of data sets and information that now paint a very different consumer profile, which transcends the world of demographics and psychographics. Just look at what is happening today on Google, Facebook, Twitter, YouTube, Pinterest, Instagram, Vine and more. The opportunity for businesses to connect in a much deeper, richer and more profound way could not be easier. Brands truly can have real interactions between real human beings.

So, what is so wrong?

For my dollar, people like Brogan (and I count myself in the same camp as him) simply wants brands to become more personal and more personable. In short, brands have passed the social media marketing test because they are using it as an added way to communicate. I would argue that communications is not the point… creating true connections is the point. This is not a debate of semantics, but a much larger corporate conversation that brands are simply not eager to have. If you surveyed the vast majority of these brands, they will not understand the gripes of Brogan, Seth Godin, Gary Vaynerchuk, Nilofer Merchant, Avinash Kaushik, Joseph Jaffe or me. They will point to the amount of people who are following them on Twitter or how many likes they have on Facebook and push it further by showing the level of engagement they have with consumers in terms of speed-to-response or resolution in regards to a customer service issue as the barometer for success. They will demonstrate how often their messages are shared, liked, promoted and retweeted. They will highlight individual consumer feedback as a metaphor for the direct relationship that they now have with consumers, but they are still missing the point.

So, what could be so right?

Using social media to communicate a message is the obvious stuff. To this day, we have all-too-many brands who don’t even know how to nail down that very elementary component. What brands are missing, when it comes to social media is the true connection. The trust that is built out of real interactions between real human beings. And, quite frankly, they’re missing this point because social media marketing is simply seen as any other form of corporate marketing and communications. It may even be agency-led or outsourced to a company that specializes in community management. Brands aren’t internalizing the power of how to be social, so the act of social media is simply an extension of the communications and not a true connection between brand and consumer.

Getting social media right. 

It’s not easy. It’s not perfect. It’s not fast. It takes time. There is not one set way for all companies to engage and connect. Because of this, brands look at social media marketing much in the same way that they look at their campaigns or their quarterly goals. And, if we’re going to honest about this, that just won’t cut it. Social media is organizational and it’s not a vertical within the marketing or corporate communications department. Social media is the horizontal that runs across the organization, much in the same way that the culture, brand and human resources should. If we benchmark social media by campaigns and quarters, we are relegating it to a world where its efficacy won’t be about how to build a better brand through better connections, but rather a world where its only role is to augment and supplement the communications of a brand. That sounds like more noise to me.

That would be a shameful waste… wouldn’t it?

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Don’t #Unplug From Technology

Don’t blame technology for our unhealthy relationship with it.

Grazing the magazine newsstand on my flight to NYC last week, I was thrilled to see that the latest edition of Fast Company was on sale. I was even more excited to see Baratunde Thurston on the cover. Most people knew Thurston as the director of digital for The Onion. He then moved on to become a bestselling author (How To Be Black), a well recognized speaker, a a regular contributor at Fast Company and much more. In short, he was riding the wave of his digital connectedness upriver into global success, while developing a personal brand to be reckon with (over 140,000 followers on Twitter, multiple appearances in mainstream media and more). My heart sunk when I saw the name of the cover story: #Unplug – My Life Was So Crazy, I Disconnected For 25 Days. You Should Too. Next up: the siren-ringing sounds of your life as it comes crashing to a halt. There is a simple truth here that people don’t want to admit: it’s not the technology and all of this inter-connectedness that is the problem… it’s us.

Unplugging may make your misery worse.

How many notifications do you have set up in your life? Think about your smartphone. When does it notify you of anything? A voice call? A text message? A voicemail message? An update from Facebook? A direct message from Twitter? When you have a scheduled appointment? When someone would like to set-up an appointment? A notification that a meeting is about to happen? A warning that your flight may be delayed? What about your computer? A new email? An incoming Skype chat? A request to connect via Google Hangouts? A reminder that your favorite blogger on Huffington Post has just published a new piece? A special price for that hotel you were hoping to stay at? The lists, pings rings, beeps, buzzers and more could go on and on. Lately, Thurston isn’t the only one talking about a more regimented social media and technology diet. The enthusiasm that many people are expressing to create these digital bankruptcies shore up to a bigger problem: finding a healthy balance in our lives.

Don’t blame the potato chips. 

Thurston and others who have recently talked about their inability to keep up with the influx of digital inputs (Chris Brogan and Seth Godin have frequently discussed these issues) could be missing the bigger point: this is the inevitable outcome of success. If you do everything right in terms of building a platform or something that people want to pay attention to, you will never be prepared or able to deal with that success. The same is often the case for brands who are looking to hit viral gold. More often than not, they are not prepared and flounder when it actually works. It is very hard to scale a personality. In short, we become victims of our success. No one is going to cry for Thurston, Godin, Brogan, me or you. Let our biggest problems in life be that we can’t keep up with all of the people who want to consume our media and connect with us. Let our email become one big, unwinnable, game of Tetris where all we’re doing is moving those messages from the inbox to a folder while attempting to respond, only to have that inbox continually increase at a faster and faster click, until: game over.

How to take your life back (without unplugging).

People are often shocked when they spend any amount of time with me in my protein form. My smartphone, laptop and tablet have zero notifications. Zero. There is only one notification set and that is a customized vibration tone on my iPhone for when my spouse calls and/or texts me. That’s it. Otherwise, I look at my devices when I have a moment. Seems simple enough? It is. Over time (and I have been using these technology from very nascent stages), those who connect with me no longer have expectations of an immediate response. The goal is simple: never put yourself in Thurston’s position so that your life requires a moment to unplug. Instead of letting the technology and their notifications manage you, start managing your technology and notifications.

The results will stun you.

You won’t find me thumbing the iPhone while pushing my kids on the swing at the park, because there is nothing notifying me of any sort of message. So, unless I take a break on the park bench and decide to pick up the device on my own accord, I don’t have to play life judge and figure out if an email is more important than the swing-set. This is key: notifications are ambiguous. They no longer tell you what’s important, they simply inform you that there is something new to look at. Like the Pavlovian creatures that we are, we just can’t help but take a peek at what the message could mean. Over time, this conditioning has jaded our judgment and confused the importance of our work. Many people attack the last message that came in rather than the important ones. Many people attack the messages that are quick to respond to and wait for more time in their day to attack to the ones that require more work. All of this isn’t technology’s fault. All of this is our fault, because we’re allowing the technology to manage us, instead of the other way around.

Take a break.

Instead of taking a break for any period of time, start deactivating your notifications. Block off specific moments in the day when you will check your social feeds (Twitter, Facebook, Pinterest, Instagram, etc…). Decide how much time you’re going to allocate to responding to email messages. A lot of the email back and forth can be solved with a thirty-second phone call, but we’ve conditioned ourselves to engage in a week-long email chain that looks more like a game of badminton than resolving a work-related issue. Agree that before you make a grab for any device, you will proactively define if what you’re doing in the here-and-now is more substantive than what may be on the digital screen in your pocket. See, if you unplug, you will eventually plug back in. What you’re plugging back into isn’t technology. You’re plugging back into bad habits. These habits were facilitated by how technology works, but they don’t have to be that way. The next time that you’re thinking about unplugging from it all, take a step back and ask yourself what, exactly, you’re unplugging from and how you can best manage the process? The vast majority of us will never have as much attention as Baratunde Thurston. The vast majority of us aren’t as gainfully engaged with all of these digital channels and social networks as Baratunde Thurston. Still, all of us can do a much better job at turning off the beeps, blips, lights, vibrations and ringers in our lives.

That act alone has nothing to to with unplugging, but everything to do with plugging into what is most important in our lives.

The above posting is my twice-monthly column for The Huffington Post. I cross-post it here with all the links and tags for your reading pleasure, but you can check out the original version online here:

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Hacking The Media (Again)

Episode #349 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

We are getting more regular when it comes to recording Media Hacks. In this semi-frequent podcast within this podcast we hold a roundtable …

Media Hackings On The Internet Of Things

Episode #342 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

Does anyone remember Media Hacks? It was a semi-frequent podcast within this podcast that was a roundtable conversation with Chris Brogan, …

My 3 Words For 2013

Happy New Year! Welcome to 2013. What’s the plan?

I was never a fan of goal-setting… and even less of a fan of New Year’s Resolutions. For a long while, I was working within a framework called The Goal Cultivator courtesy of Dan Sullivan (aka The St…

Prepare For Impact

Episode #334 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

Welcome to episode #334 of Six Pixels Of Separation – The Twist Image Podcast. Please excuse the nepotism, but I treat Chris Brogan and Jul…

On The Road (Warrior) Again

Now – more than ever – it’s possible to do business from anywhere at any time.

For over ten years, I’ve been doing my best to figure out how to be as upwardly mobile as possible. To ensure that I can work from anywhere and have access to everything th…

A New Kind Of Startup

Episode #315 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.

Julien Smith (co-author of Trust Agents with Chris Brogan and the author of The Flinch) was downright mad at me. We have lunch on a frequen…

This Disease Called Blogging

Why do you blog? Why should you blog?

One of my most favorite people is Gini Dietrich from Arment Dietrich and the always fun to read blog, Spin Sucks. Today, she published a blog titled, Responding (Or Not) to Blog Comments, in which she says: "…

Responding (Or Not) to Blog Comments

Earlier this year, I traveled to Norway to share a stage with Mitch Joel, Valeria Maltoni, Chris Brogan, and Maggie Fox. During our stay there, we ended up having a conversation about blog comments and replying to them. In fact, it’s a conversation Mitch and I have nearly every time we talk. You see, he [...]

Stand Out Above the Noise – Blogging Tips From Chris Brogan #BWENY

I must say the pre-keynote presentation was hilarious.  Tom Webster (@webby2001) from Edison Research shared some “feedback” his company had received from the post-session surveys that were sent out for evaluation of the speakers.  The comments were those that many bloggers experience on a daily basis: Poorly written, irrelevant, spam on your painstakingly written blog [...]