Episode #362 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.
While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and …
Episode #361 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.
Brands are pushing hard on social media. All too often, they will complain that social media doesn’t work or Facebook advertising doesn’t w…
Not everyone works for Apple. Not everyone has a brand like Google.
In fact, the vast majority of us probably don’t work for the superstar brand in our industry. Sure, there are challenger brands, startups and more that have the potential to find thei…
Episode #360 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.
Nilofer Merchant is probably one of the the more fascinating people you can connect with online (and in person). Over the years she has bec…
Episode #359 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.
I have known Tom Asacker for close to a decade. How smart is he? Whenever someone attempts to define what a brand truly is or what branding…
Episode #359 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.
I have known Tom Asacker for close to a decade. How smart is he? Whenever someone attempts to define what a brand truly is or what branding…
Channel surfing got weird.
There was this episode of All-Star Celebrity Apprentice this season that revolved around each team’s ability to create a television ad for the consumer electronics company, LG. It wasn’t really about a particular model of te…
What are you going to reboot today?
Today is the day. My second business book, CTRL ALT Delete, is now available. This book is broken up into two sections. Section one is titled Reboot: Business and in it, I define the five movements that have changed…
Episode #358 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.
There are certain people that business leaders and marketers should be paying a lot more attention to. Adam Alter is one of those individua…
Episode #357 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.
How important is a personal brand? Is that phrase even able to stay alive in this day and age? There is no doubt that our individual reputa…
You have a marketing problem.
How many meetings have you sat in where people want to refresh the logo, redo the website, create a mobile app, build a Facebook page, get new brochures and more because they think that they’re having a problem getting th…
Episode #356 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.
If you could choose one media channel to create and own, in the year 2013, would it be a blog? Personally, I still think that blogging is a…
Episode #355 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.
When I was a kid, I got into martial arts. Along with taking a more traditional form of Kung Fu, I stumbled into training on a fairly regul…
This post is not going to earn me a lot of friends (and I really don’t care).
I am a proud marketer. It’s not easy to say that. It’s not easy to write that… but it’s true. I love marketing. I love helpings brands figure out their competitive advanta…
Big brands are trying to make big moves in social media.
There is an arm’s race – of sorts – for brands to reach a million fans (or more) on Facebook. Brands will look to see how many people are connected to their number one competitor (or the industr…
Episode #353 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.
His formal title is the James G. Campbell Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania. The tru…
You sometimes pick up a gem of an idea… and the mind begins to wander (and wonder).
At the Monetate Agility Summit today in Philadelphia (where I was invited to give the keynote presentation), I wound up connecting with some of the most fascinating …
Episode #352 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.
This is also episode #25.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Pod…
My personal blog Alexartisia