big data

Six Links Worthy Of Your Attention #152

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitori…

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Two Terms Marketers Need for Today’s Media Landscape

We thought that the Internet would bring with it a whole wave of new media disruption. We were unprepared for just how massive the disruption has been.

You needn’t look any farther than this one staggering statistic to understand the change that has b…

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Marketers, Let Your Egos Go

What if your ideas didn’t matter?

For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn’t amount to a hill of beans in terms of the actual brand’s adver…

30 days ago • advertising, advertisinglegend, advertisingperformance, agilitysummit2013, alwaysbetesting, bigdata, brand, brandnarrative, brandsentiment, bryaneisenberg, businessbook, businesscolumn, chiefinformationofficer, chiefmarketingofficer, cio, cmo, computer, digitalnative, dondraper, egolessmarketer, emarketer, Gartner, harvardbusinessreview, KODAK, madmen, marketer, marketing, marketingcharts, marketingindustry, marketingoptimization, marketingprofession, marketingprofessional, mediabuying, mittechnologyreview, monetate, multivariatetesting, onlineexperience, personaldata, programmaticexchanges, programmaticmediabuying, programmatictrading, retargeting, seniormarketer, technology, traditionaladvertising, waitingforyourcattobark, webadvertising, zappos • Tags: advertising, advertising legend, advertising performance, agility summit 2013, always be testing, big data, brand, brand narrative, brand sentiment, bryan eisenberg, business book, business column, chief information officer, chief marketing officer, cio, cmo, computer, digital native, don draper, egoless marketer, emarketer, gartner, harvard business review, Kodak, mad men, marketer, marketing, marketing charts, marketing industry, marketing optimization, marketing profession, marketing professional, media buying, mit technology review, monetate, multivariate testing, online experience, personal data, programmatic exchanges, programmatic media buying, programmatic trading, retargeting, senior marketer, technology, traditional advertising, waiting for your cat to bark, web advertising, zappos

The Problem With Allowing Consumers To Opt Out

You have a right to opt out of anything and everything.

As a marketing professional, there is nothing I hate more than receiving any form of communication (email, Web experience, social media, mobile, whatever) and not see an obvious place where I can…

40 days ago • advertising, advertisingage, advertisingplatform, amazon, amazonmedia, behavioraltargeting, bigdata, businesscolumn, Communication, consumer, customersatisfaction, datacapture, digitalmedia, emailmarketing, evidon, hacking, huffingtonpost, itunesapp, marketer, marketing, marketingorganization, marketingprofessional, mediaeducation, mediapost, mobile, mobileadvertising, mobileadvertisingnetwork, mobilemarketing, mobiletargeting, onlinemarketing, optoutadvertising, personalinformation, personalization, privacycompliance, Remarketing, retargeting, socialmedia, Target, televisionadvertising, truste, userexperience • Tags: advertising, advertising age, advertising platform, amazon, amazon media, behavioral targeting, big data, business column, communication, consumer, customer satisfaction, data capture, digital media, email marketing, evidon, hacking, huffington post, itunes app, marketer, marketing, marketing organization, marketing professional, media education, mediapost, mobile, mobile advertising, mobile advertising network, Mobile Marketing, mobile targeting, Online Marketing, opt out advertising, personal information, personalization, privacy compliance, remarketing, retargeting, social media, Target, television advertising, truste, User Experience

The Marketing Agency Of The Future

Is there a future for the advertising agency as we have known it to date?

In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when it comes to the marketing o…

71 days ago • advertisingagency, advertorial, affiliatemarketing, bigdata, bigidea, bigresearch, Blog, brand, brandmarketing, businesscolumn, communitymanagement, consumerengagement, consumerreviews, contentmarketing, creativedepartment, digitalchannel, ericries, Facebook, harvardbusinessreview, internalmarketingteam, loyaltyprogram, marketing, marketingagency, marketingagencyofthefuture, marketingdepartment, marketingfourps, marketingoptimization, marketingpersonalization, mediachannel, mediaconsumption, mobilemarketing, nativeadvertising, newsroom, podcast, pressrelease, researchanddevelopment, retail, searchenginemarketing, smartphone, socialchannel, socialmedia, thelearnstartup, tumblr, Twitter, utilitarianismmarketing, wearabletechnology, webanalytics, YouTube • Tags: advertising agency, advertorial, affiliate marketing, big data, big idea, big research, blog, brand, Brand Marketing, business column, community management, consumer engagement, consumer reviews, content marketing, creative department, digital channel, eric ries, facebook, harvard business review, internal marketing team, loyalty program, marketing, marketing agency, marketing agency of the future, marketing department, marketing four ps, marketing optimization, marketing personalization, media channel, media consumption, Mobile Marketing, native advertising, newsroom, podcast, press release, research and development, retail, search engine marketing, smartphone, social channel, social media, the learn startup, tumblr, twitter, utilitarianism marketing, wearable technology, web analytics, youtube

Who Needs Big Data?

My, what big data you have!

You really can’t toss a marketing blogger without watching the term "big data" tumble out of their pockets these days. If there’s something – anything – that gets marketers all excited, it’s the notion of big data…

73 days ago • actionableinsights, avinashkaushik, bigdata, brandvalue, businessstrategy, consumerbehavior, costperacquisition, data, datapuke, demographic, digitalmarketing, google, lifetimevalueofcustomer, marketing, marketingblogger, marketingoptimization, marketingprofessional, measurement, microsoftwords, occamsrazor, performancebasedmarketing, psychographic, realtimeweb, webanalytics, webanalytics20, webanalyticsanhouraday, wordprocessing • Tags: actionable insights, avinash kaushik, big data, brand value, business strategy, consumer behavior, cost per acquisition, data, data puke, demographic, digital marketing, google, lifetime value of customer, marketing, marketing blogger, marketing optimization, marketing professional, measurement, microsoft words, occams razor, performance based marketing, psychographic, real time web, web analytics, web analytics 20, web analytics an hour a day, word processing

Three New(ish) Trends In Digital Media

Life after Facebook, Twitter, Instagram and YouTube? Can’t imagine it, can you?

There are a handful of new social media tools, channels and applications that could be giving way to newer ways in which consumers connect. Not just to one another, but to…

124 days ago • bigdata, businessinsider, content, contextualcontent, digitalmedia, digitalmediatrends, Facebook, facebookprofile, facemash, facewash, hotornot, influencemarketing, instagram, klout, locationbasedservices, mark+zuckerberg, mediachannel, mediapundit, missionimpossible, mobiledevice, Netflix, onlinepersona, searchengine, Snapchat, socialgraph, socialmedia, socialmediaprofile, socialmediatools, socialmediatrends, socialscoring, socialweb, spotify, streamingservices, technology, theimpermanentweb, thenextweb, thesocialnetwork, tinder, Twitter, wearabletechnology, YouTube • Tags: big data, business insider, content, contextual content, digital media, digital media trends, face mash, facebook, facebook profile, facewash, hot or not, influence marketing, instagram, klout, location based services, Mark Zuckerberg, media channel, media pundit, mission impossible, mobile device, netflix, online persona, search engine, snapchat, social graph, social media, social media profile, social media tools, social media trends, social scoring, social web, spotify, streaming services, technology, the impermanent web, the next web, the social network, tinder, twitter, wearable technology, youtube

The Permanent Brand

Have you ever read a book about branding?

When you study the art of branding, any good book on the subject will – at some point early on – turn to the neologism of the word "branding" in terms of marketing and communications. Inevitably, the…

129 days ago • advertisingagency, advertisingcampaign, amazon, amazonpricecheck, apple, bigdata, brand, brandedapps, Branding, brandloyalty, businesscolumn, CES, communications, connectedappliance, Disney, disneyparks, doritos, Evernote, Facebook, fuelband, hacking, harleydavidson, harvardbusinessreview, hbr, iPad, justdoit, kevinroberts, kiss, livestrongwristband, lovemarks, magicband, marketing, mymagicplus, Nike, nikefuel, nikeplus, onlinesocialnetwork, personalizedtechnology, privacy, retailexperience, saatchiandsaatchi, Samsung, smartphones, socialmedia, t9000refrigerator, technology, thenewyorktimes, thepermanentbrand, thinkdifferent, Unilever, utilitarianismmarketing • Tags: advertising agency, advertising campaign, amazon, amazon price check, apple, big data, brand, brand loyalty, branded apps, branding, Budweiser, business column, ces, communications, connected appliance, disney, disney parks, Doritos, evernote, facebook, fuelband, hacking, Harley-Davidson, harvard business review, hbr, ipad, just do it, kevin roberts, kiss, livestrong wristband, lovemarks, magicband, marketing, mymagic plus, Nike, nike plus, nikefuel, online social network, personalized technology, privacy, retail experience, saatchi and saatchi, Samsung, smartphones, social media, t9000 refrigerator, technology, the new york times, the permanent brand, think different, Unilever, utilitarianism marketing