Increasing demand for consumer-like user interfaces and sleeker mobile applications in the enterprise pose a real threat to the traditional enterprise-independent software vendors that do not follow suit.
You should now have an easier time searching for the apps you want in Apple’s App Store, according to a report that its search engine has been refined.
How many books did you read last year? If your answer is more than one, congratulations: you’re more well-read than about 25% of Americans over age 16, according to a 2012 Pew Internet survey.
Ironically, as we become more surrounded by words in the…
The department awarded a contract to Digital Management, a Maryland-based firm, for an initial amount of $2.9 million to build the “mobile device management system,” according to a release.
Along with apps that would streamline paperwork and the airstrike process, the department is interested in translation software, facial-recognition apps and a more advanced Google Maps, among other tools.
“Across [the Department of Defense] there is a huge demand for applications,” Alana Johnson, a department spokesperson, told Mashable in an email. “Our mission partners are looking for a solution, which closely resembles the experience and user interface that they have grown accustomed to while using their civilian devices.” Read more…
A little more than five years after launching, Apple’s App Store has topped 1 million apps.
Apple’s CEO Tim Cook revealed the milestone at its big iPad event on Tuesday, adding that there have been more than 60 billion app downloads to date and $13 b…
For iOS app producer David Barnard, making money from paid applications in Apple’s App Store is becoming more difficult. Barnard is the founder of Contrast (previously App Cubby), which makes apps such as Launch Center Pro [iTunes link] and Perfect W…
How much money would it take to buy out the entire app store. And what on earth can you learn from answering that question. You’d be surprised.
With the advent of iOS 7, Apple also quietly raised the limit for over-the-air App Store downloads from 50MB to 100MB
This means you no longer have to connect to a Wi-Fi internet connection to download apps or other content that’s up to 100MB in size
This simple change will make life easier to many users, as modern apps — especially games — quite often take well over 50MB
See also: iOS 7 Apps: Download These Now
The question, perhaps, is whether Apple should’ve raised the cap even more. For example, the freshly launched game Infinity Blade III has a whopping 1.47GB in size, and the current top paid app in the app store, Pixel Gun 3D, is 132MB big Read more…
iOS 7 is now available for download, and many of the App Store’s biggest players updated their apps accordingly.
See also: iOS 7: Here’s What’s New
Check out the gallery above for a look at some of the apps that received major updates for iOS 7. Select the button on the bottom-left corner of the gallery to view as a list, and check back throughout the day for more additions. Read more…
The move will boost Sailfish OS’s chances in China, where third-party Android app stores are the norm. Also, Jolla will open up pre-orders for a second batch of its smartphone later this week, targeting patriotic Finns first.
A federal judge said Tuesday that the DOJ can’t regulate the way Apple does business in the App Store.
Amazon.com Inc. (AMZN) said it’s introducing a feature that will let people shop for goods from within mobile applications.
Software developers will be able to create games, sports, weather and other apps that sell products from Amazon, either inside the app or by linking to Amazon’s web store, the Seattle-based company said in a statement Tuesday.
While consumers could buy digital goods such as game features and magazines via in-app purchasing, Amazon has only previously tested the sale of physical products through the same channel. The new initiative gives Amazon Chief Executive Officer Jeff Bezos more opportunities to sell merchandise while letting software developers earn a commission of up to 6% from the online retailer for any sales they generate. Read more…
Apple responded to various aspects of the DOJ’s proposed injunction against it in the ebook pricing case. It doesn’t want to change the way it does business in the App Store, but agreed to stagger negotiations with book publishers.
Apple appears to be testing out some new changes to its iTunes App Store ranking algorithms, taking into account app ratings and other new factors in the Top Chart rankings.
It’s not clear if the changes are more experimental or part of a larger over…
The federal government outlined a revised punishment for Apple in the ebook pricing case Friday. It argued that Apple changed its in-app purchase rules to retaliate against Amazon. And it wants to make big changes in the way Apple does business in the iTunes Store.
Many apps are already adopting the new look of iOS 7 before it launches. You may find some new favorites as developers scramble to update.
You just spent months building an app with the hopes that it would be a boon for your business or usher your way into the lucrative world of top end app publishers. You have Candy Crush dreams and Evernote aspirations.
After you publish your app, nobody downloads it. Those that do download it aren’t coming back into it more than once or twice.
“This sucks,” you tell yourself over your morning (and afternoon) Ramen noodles.
Making noise in the App Store and Google Play is harder than ever. At last count, Apple has more than 900,000 apps in the App Store while Google boasts more than one million in its Android market. Even if you have the chops to develop an app and push it out, the competition is fierce for mobile users’ time, attention… and dollars.
Nearly two-thirds of developers do not break even with their app investments. Most apps average much less than 50,000 downloads (which may seem like a lot, but it is not the peak of app store performance).
Gross downloads are not always a sign of success. If one million people download your app but only use it once, that is also a failure of execution and retention. According to data from mobile analytics and marketing firm Localytics, 66% of app users open apps between one and 10 times. Only about 34% of users open an app 11 or more times, as of the third quarter of 2012 (and that number is up from 26% for the same time in 2011).
Getting app downloads and increasing user retention is a problem for every app publisher, from the indie developer to big, established brands to the current flavor of the month (think Angry Birds, Candy Crush, Temple Run).
Even though the incumbents in the App Store and Google Play have the same type of problems that many other app publishers face, they also have mastered the art of acquiring and retaining users. Hence, they hold the keys to the house that are the top rankings in the app stores. According to analytics company Trademob, only 2% of the top 250 app publishers in the Apple App Store are newcomers while only 3% are new to Android’s Google Play store.
What is your apps problem? Foremost, it may be low on signal and high on noise (it is not original and just not good enough). Really, there a lot of apps and many, many of them are just not that good. A generic game or brand app can get lost in the nearly two million entrants between the two stores. Second, the environment for mid-market apps is really, really thin. Only one in every 10,000 apps generated more than $1 million in the fourth quarter of 2012, according to Trademob.
Third, you probably do not have the money to compete with the top of the heap of the app stores where all the money is made. Top app publishers have large marketing budgets and teams dedicated to nothing but getting their app seen (through public relations campaigns, advertising or cross promotion to social networks, television and other apps).
Even if your app is not generating hundreds of thousands to millions of downloads, there are things you can do to hold to the users you do have. Localytics offers three tips for retaining and engaging app users after they have downloaded your app.
- Optimize customer acquisition: Tie customer acquisition sources (e.g., Facebook ads, cross promotion) to the long-term retention, conversion rates and most importantly lifetime value of app users. This focus shifts acquisition resources to those providing the highest quality customers.
- Engage / nurture customers: Use tools such as in-app messaging to communicate with customers within the app. You can provide special offers, nudge customers through conversion points (e.g., registrations) and request customer feedback as input to app development.
- Continuous improvement: Use app analytics to discover opportunities to continuously improve the app experience, remove bottlenecks, smooth app user flow and move popular content and features forward.
Check out the infographic below from Trademob on app downloads and the difficulty in breaking into the top ranks in the app stores.