One of the problems facing ouzo is that it is generally produced by companies too small to help properly promote it. It is indicative that at the recent ProWein international spirits trade show, there were only two companies with ouzo to show! And of those, only ouzo Plomari the market leader in Greece, actually showed something new, the premium, triple distilled, “Adolo” brand of ouzo and a new brandy, (or whatever they are allowed to call it!), Pantheo.
As Andreas Mathidis, president of the Greek spirits association said, it is important that a major Greek brand represents the positive side of Greece, despite the bad publicity due to the economic climate.
Hey, just drink more ouzo and everything will seem great!