Greece vs Greek: a wor(l)d of difference

Looking at the volume of web searches (Google data) for the two words, there a number of interesting things to note:

Global volume of web searches by word

The glaring conclusion is that “Hellas” (the proper name for the region) is hardly used.   Also “Greeks” are seldom requested as people.   There is a seasonality.   Searches drop off in July and August, possibly as many expatriot Greeks return to the homeland and stop searching for it online.  (A smaller, similar drop occurs in December.)   The most interesting thing to note about this (randomized) data from Google is that the two words do not actually always follow each other closely in their trends.   It starts making sense if we see

Cephallonia

what words are associated with each:

1. ancient greece
100
2. greek
95
3. athens
75
4. athens greece
75
5. greece map
65
6. greece weather
40
7. holidays
40
8. greece holidays
35
9. map of greece
30
10. greece travel
25

Meteora

Greece is about travel, Athens and holidays.   Whereas “Greek” is about yoghurt, salad and all things Greek like:

1. the greek
100
2. greek movies
40
3. greek mythology
35
4. mythology
35
5. greek gods
35
6. greek subs
30
7. ancient greek
30
8. greek god
30
9. greece
25
10. greek alphabet
20

“Greek” is used as a common tag for online activities for Greeks all over the world.  This becomes more evident when we see the common searches around “Greek” and focus only on the region of Greece:

“Greek-style” yogurts are similar to Greek strained yogurt, but may be thickened with thickening agents, or if made the traditional way, are based on domestic (rather than Greek) milk.

 

 

1. greek subs
100
2. movies
90
3. greek movies
85
4. greek subtitles
40
5. subtitles
40
6. greek torrent
15
7. greek tv
15
8. youtube
10
9. greek movie
10
10. greek video
10

 

In fact there are great regional variations to the search.   In the US for example “Greek” is closely associated to Greek ancient history and Greek products.  (And thanks to New Yorkers especially – obviously more concerned with the quality of their food!)

Web searches (US only)

Notice the difference in seasonality as the blue line (searches for “Greece”) is relatively stable.   In the UK, the picture is almost the exact opposite!

 

 

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