Facebook screws up on the international business etiquette

“Right now you may only reach 16% of your fans each week.  Reach Generator guarantees that you reach 75% of your fans…”   This is Facebook’s grand plan to show us they know how to make money?  Instead of “connecting people” or “helping us share with the people we love”…  Facebook is openly admitting to allowing advertisers the right to dominate our timelines!

The idea is of course nothing new.   It’s just advertising.   Google has been taking money to tweak search results, make items disappear from autocompletion and promote certain results for years.   But they don’t tell everyone about it!   Not even pretty high ranking Google executives know the whole picture regarding what you can make disappear from Google if you have enough money.   Only people and companies with…well, enough money, know that sort of thing.

It could be some twisted campaign to show that Facebook is opening up regarding privacy.   But no.   This is just inexperience of global corporate rules.     Worse still they are testing out a similar thing for consumers as the “highlight you want to be sure your friends see”.  If I am going to pay 2 New Zealand dollars for that luxury, I might as well make my own website Mark!   People already distrust Facebook big time (not so much Google).

This is not the way to beat Google.  Take a page out of Apple’s book instead.   You don’t like Android?   Go out and buy 2-3 mapping companies and produce a spectacular rival to Google Maps for starters.   Buy a company and throw in a free Siri for people to start relying on that instead of Google search.   Give us freebies so that we use your service.

But maintain appearances please!

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