Look at the market share. Globally Android has 73% of the mobile operating market and iOS 26%. But in Africa it is more like 83% vs 14%. Only in North America is Apple ahead. And this has repercussions which I am amazed the rest of the world puts up with. Unlike Google that tries to… Continue reading Apple would have never made a vaccine even if it could
Category: Marketing
The Greek Freak is killing the NBA: how a wonderful person is in conflict with an organization’s core values and audience expectations
“…so ….efficient!” The sportscaster was struggling to find the right words after the Bucks won the championship. Giannis Antetokounmpo had some pretty impressive stats. But other than a few blocks was he spectacular? No, of course not. He never is. Despite his unique physical gifts, the man can’t even make a cool dunk. Unless you… Continue reading The Greek Freak is killing the NBA: how a wonderful person is in conflict with an organization’s core values and audience expectations
The best thing on my holiday you can do at home
Instagram dictates modern tourism, learn how to use it It was our last day in Reykjavik and we headed past the scenic old port. To a simulator. That’s right. After two weeks in Iceland and a whole lot of very impressive experiences, we went to a helicopter fly-over machine. We had been on glaciers, inside… Continue reading The best thing on my holiday you can do at home
Good cop – bad cop: why only Facebook is evil
In a lot of our discussion about the future we tend to bunch Facebook and Google together. After all they are two Goliaths that rely on advertising. Unlike Microsoft that has spread its income sources, or Amazon who is in a different arena all together. Grouping them together however is unfair, misleading and dangerous. “….the… Continue reading Good cop – bad cop: why only Facebook is evil
Your social media “strategy” is a pile of steaming… social media
Do you remember SEO? Some people went around “optimising” websites. Others sold courses on search engine optimisation. No, please, try to remember exactly what went on then. You were a bit vague how “those Google things” worked. So you outsourced. Something worked more or less, you didn’t get fired over low rankings. Probably because your… Continue reading Your social media “strategy” is a pile of steaming… social media
In praise of fake profiles
If you are in sales or marketing and above 25 years of age, you are probably wrong. The assumptions you base your decisions on are severely limited. We often thank our kids for ideas, for keeping us “in touch”, but it is much much more complicated a matter. And extremely important. I have hundreds of… Continue reading In praise of fake profiles
Jesus, fig trees and checking your car brakes
“Early in the morning, as he was on his way back to the city, he was hungry. Seeing a fig tree by the road, he went up to it but found nothing on it except leaves. Then he said to it, “May you never bear fruit again!” Immediately the tree withered.” – Matthew 21:18-22… Continue reading Jesus, fig trees and checking your car brakes