Marketing myths: Beta vs VHS and the demise of Kodak

Before the web there were just plain marketing gurus.  They were the closest we had to the to soundbite Twitter sized slogan makers we are used to today.   Before Google searches, they were the ones discovering interesting stories about products, companies and brands.   And they packaged them neatly for us with branded big… Continue reading Marketing myths: Beta vs VHS and the demise of Kodak