Do evil: using social media to destroy competitors. Or anyone you don’t like

Social media failures are fast becoming a part of my daily entertainment.  Large and small corporations suddenly naked and unarmed, it is the stuff of slapstick comedy.   We all see that long ladder swinging around except Hardy and…bang!  Laurel knocks him down.   The fun part is that – just like in social media… Continue reading Do evil: using social media to destroy competitors. Or anyone you don’t like

Selling sea weed for colored ribbons – the homeopathic communication example

It is a Greek expression which implies someone who manages to make something terrible look good.  For profit.  Hey, isn’t that what all business is about?   Except there are those that do it better and merit our attention.   Steve Jobs, Mr “we burn Pentiums to the ground” one day, on the Intel platform… Continue reading Selling sea weed for colored ribbons – the homeopathic communication example

Branding and social media lessons from Muhammed

We live in a sandstorm of information.   Blogs, tweets, status updates, emails, sms and everything raining down on us.  In such a desert 1500 years ago a man worked as a merchant meeting various people of the region and listening to them carefully.  He gathered data. And then what did he do?  Inbound marketing!… Continue reading Branding and social media lessons from Muhammed

Using paradigms to find opportunities: how an inkjet is like a coffee machine

“So people get this 100 euro coffee machine, but then have to pay almost double the price for the capsules?”  I love consulting because you get to play with different business problems every day.  “This sounds a bit too much like the ink jet business!”   They are selling the machines below cost to people… Continue reading Using paradigms to find opportunities: how an inkjet is like a coffee machine