People in the technology sector often get their predictions wrong. Many saw a “multimedia revolution” coming back in the 80’s but few knew what it would entail. Would we sell speakers and CD-roms, or more software and color printers? And sure, we need a new DVD format but will it come now or in ten years?
And there are other predictions that take guts. Back in 2000 on my TV show I first went on record to state that Nokia has a serious long term problem. Then in 2007 I explained it forcefully in a blog post. “Why I would not rush to buy Nokia stocks or buy their stocks” was heresy. My point isn’t so much that I am good at predicting technology trends but that there is a serious communication problem. Journalists are all too often caught up in their own agendas. Even more so in an economic crisis where they are being converted to machine cogs producing more and more content for various channels. Journalists were never good at this game because they were never close enough to the action. Somewhere between trade shows, closed door meetings, technology previews and actually trying to sell the stuff, people in the industry have a much much more rounded picture of what is really going on.
So it is people in the industry that need to learn to communicate more. Get blogging.