Whether you are selling cigarettes, mobile phones or antideodorant, there comes a time when the scientific evidence is against you. Tried and tested methods for delaying the problem as executed over the past 500 years!
TV companies should do what Google did when they gave away Analytics. Otherwise they will continue in a downwards vicious cycle which is unfair to the current strength of their medium.
There is a gold mine of information within any company or cause waiting to get out. Think about hitch hiking to find out how.
Every brand is a story. And every story can be slotted into a specific archetype. It is like cheating for your exams with the help provided by millions of years of evolution. Use it!
Apple isn’t killing Flash. Google is
Brand building and social media seem almost diametrically opposed. At worse it is a recipe for disaster, at best a high risk strategy. The world needs my solution (coming soon!)
The non existence of a millenium bug only makes its influence all the more impressive. Let’s make another one!
“this concert never happened. a limited liability company with offices worldwide. don’t look for us. if you have enough money we will find you.”