Whether you are selling cigarettes, mobile phones or antideodorant, there comes a time when the scientific evidence is against you. Tried and tested methods for delaying the problem as executed over the past 500 years!
Month: June 2010
Why TV companies should give away reputation monitoring
TV companies should do what Google did when they gave away Analytics. Otherwise they will continue in a downwards vicious cycle which is unfair to the current strength of their medium.
Hitch hiking in corporate social media
There is a gold mine of information within any company or cause waiting to get out. Think about hitch hiking to find out how.
Follow your bliss: branding is storytelling as an archetype
Every brand is a story. And every story can be slotted into a specific archetype. It is like cheating for your exams with the help provided by millions of years of evolution. Use it!
Don’t spend good money on SEO. Start a blog!
Apple isn’t killing Flash. Google is
Brand building and social media
Brand building and social media seem almost diametrically opposed. At worse it is a recipe for disaster, at best a high risk strategy. The world needs my solution (coming soon!)
y2k vs swine flu: lessons for two industries
The non existence of a millenium bug only makes its influence all the more impressive. Let’s make another one!
this concert never happened
“this concert never happened. a limited liability company with offices worldwide. don’t look for us. if you have enough money we will find you.”